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Retail Marketing Manager

4 months ago

Bozeman, United States The People Brand Full time

·

Lead the development and execution of a holistic retail marketing program that drives foot traffic to our rapidly expanding fleet of owned retail stores while supporting seasonal sell-in and sell-through across all independent and national wholesale accounts. ·

Oversee seasonal marketing for all brick-and-mortar executions of the Brand, ensuring the correct, unified brand message and key products are selling in the appropriate season and geography. ·

Act as the marketing “quarterback” between the brand team, channel teams, creative teams, retail operations, merchandising, in-store marketing personnel, and the go-to-market strategy. ·

Develop and maintain a retail-specific, marketing communications calendar supporting owned retail stores, leveraging new and existing channels including but not limited to B&Memail, social media, direct mail, OOH, performance marketing, ambassador promotion, and local affiliate networks. ·

Develop seasonal event strategies with existing brand partners, NGO’s, and the ambassador team, in support of overall business objectives, while prioritizing regional market awareness and driving traffic to owned retail stores. ·

Partner with internal teams, external agencies, and vendors to develop and manage marketing campaign timelines as part of a broader go-to-market strategy; ensuring key stakeholders, in-store retail staff, and sales teams, as well as key retailers, and channel owners provide feedback at designated gates and are kept well informed of progress. ·

Manage the development and execution of seasonal sell-in resources including but not limited to bi-annual sales workbooks, bi-annual sales meetings, and all seasonal marketing assets while understanding in-store assortments and developing sell-through programs meeting the desired seasonal inventory turns. ·

Provide critical communication to all stores and retailers, informing them of promotional periods, product discontinuations, and coordinate off-MAP periods, while maintaining a premium brand experience. ·

Plan and manage a retail marketing budget with associated performance KPI’s. Qualifications: ·

Bachelor’s degree in business, marketing, or related field. ·

At least 6 years’ experience in retail marketing, at a +$200M footwear or apparel brand. ·

2+ years of experience working in a retail store. ·

Experience leading cross-functional marketing projects and programs in a multi-channel (retail and wholesale) environment. ·

Experience leading the implementation of programs, campaigns, and event strategies by partnering with cross-functional internal and external teams to manage timelines, budgets, communication, and execution. ·

Experience driving traffic and leading strategic integrated marketing campaigns across owned retail stores as well as National and Specialty wholesale accounts. ·

Highly organized with experience planning and executing marketing campaigns from strategic intent through briefing and in-field execution. ·

Experience KPI setting, tracking, and dashboard creation with the ability to extract insights from data and KPIs related to retail and wholesale marketing. ·

A passion for the brand and the ability to comprehensively understand relevant industries, consumer mindsets, and seasonal trends.

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