Senior Manager, Marketing Intelligence

3 weeks ago

Bethesda, United States Marriott Full time
Job Description

JOB SUMMARY

*This is a hybrid only role, located in our Bethesda, MD HQ.

The Senior Manager, Marketing Intelligence supports the business priorities of Marriott's Marketing organization. This position is an individual contributor and part of a team of marketing analytics experts who are responsible for providing data driven insights and recommendations in support of Marriott's marketing strategies. As a Marketing Intelligence Senior Manager, the role will contribute to a number of projects, initiatives or analyses within the Marketing realm, with a specific focus on digital marketing.

CANDIDATE PROFILE

Education and Experience Required
• 4-year degree from an accredited university in Computer Science, Information Technology, Engineering, Operations Research, Business, Math or other quantitative discipline
•4 or more years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance
•3 or more years extensive experience using data analysis required, including querying and manipulation of billions of records of data, independently structuring analysis and synthesizing large volumes of complex information from multiple sources, synthesizing insights into stellar visualizations, and applying strong knowledge of data modeling and statistical analysis techniques
• Strong to expert SQL skills and experience integrating large datasets from multiple systems and sources
•Experience analyzing paid media, digital analytics and email marketing data using ESP or Ad serving data and Adobe Experience Cloud or Google Analytics
•Working knowledge of digital marketing strategies and tactics and demonstrated experience analyzing complex, multi-faceted online marketing programs
•Excellent project management and verbal and written communication skills required, especially in the context of managing processes and delivering technical analysis across diverse stakeholder set and independently managing multiple projects
Education and Experience Preferred
•Advanced degree in operations research, applied mathematics, statistics, economics, business analytics, engineering etc.
•Experience manipulating large data sets in Python or R, and visualizing outputs in Tableau is a strong plus
•Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital attribution, predictive modeling, customer segmentation, and marketing effectiveness

CORE WORK ACTIVITIES

Support Marketing Analytics
•Analyze detailed online behavioral data, enterprise customer data, and transactions data to improve conversion rates and the profitability across Marriott's digital marketing efforts.
o Present analysis and reports (scheduled and ad hoc) on the effectiveness of these programs to marketing teams and senior management.
o Partner with marketing agencies and vendors to integrate additional external data sources and broaden analysis.
•Build predictive statistical models to help define Marriott's online customer acquisition and revenue generation strategies, improve online marketing program ROI, and increase hotel profit.
o Construct test plans to quantify lift of marketing programs over a control.
•Sets up and manage program KPIs by designing and implementing comprehensive, measurable testing plans.
•Synthesizes data to translate results into KPIs for the evaluation of the efficacy of campaign. Partners with Marketing leaders to support their efforts through strategic analysis, tracking performance vs. goals, providing recommendations and insights for future efforts.
•Conducts deep dive analytics relative to customer acquisition.
•Develops and present analytical recommendations and actionable insights to disseminate findings and successful practices to key stakeholders and senior management. Explain complex analytics to a broad audience with varying levels of technical background and understanding.
•Provides project management support including planning, documentation, defining technical processes, prioritization, scheduling, and communications.
•Helps define technical standards for online marketing analysis and reporting data, including data acquisition, data management, and report development, distribution and maintenance.
o QA campaign reporting processes, analyses and data models. Ensure that tracking applications are working properly and data is accurate and consistent for analysis.
o Help monitor automated processes for delivering data to marketing systems, and assist internal and 3rd party technical teams to troubleshoot and resolve issues.

Delivering on the Needs of Key Stakeholders
•Solves business problems using data and analytically based solutions.
•Identifies creative solutions to complex and challenging analytical problems.
•Provides technical expertise and support to persons inside and outside of the department.
•Develops specific goals and plans to prioritize, organize, and accomplish work.
•Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
•Collaborates with internal partners and stakeholders to support business/initiative strategies.
•Communicates concepts in a clear and persuasive manner that is easy to understand.
•Generates and provides accurate and timely results in the form of reports, presentations, etc.
•Demonstrates an understanding of business priorities.

Additional Responsibilities
•Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.
•Demonstrates self confidence, energy and enthusiasm.
•Keeps up-to-date technically and applies new knowledge to job.
•Informs and/or updates leaders on relevant information in a timely manner.
•Manages time effectively and conducts activities in an organized manner.
•Presents ideas, expectations and information in a concise, organized manner.
•Uses problem solving methodology for decision making and follow up.
•Performs other reasonable duties as assigned by manager.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

About the Team

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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