Email Marketing Manager

1 week ago

Bee Cave, United States Grav Co LLC Full time

GRAV is a collection of people who share a common love for the cannabis plant. We think of this community as our family. We pay homage to the plant and to those who have brought this culture to life. We strive everyday to make products that pay tribute to the roots of the cannabis culture while leading and pushing the culture into the future. Our family was born in 2004 and comes out of the subculture of cannabis outlaws and glass blowers. We are the cannabis culture and the cannabis culture is us. Like cannabis culture itself, there is no single narrative to who GRAV is. We are looking for individuals from all backgrounds to help us build a product that serves everyone.

Grav is looking for a Email/SMS Marketing Manager to join our Marketing team and will report to GRAV's,VP of Revenue. What You'll Do:

Lead our email/sms marketing efforts by developing and executing impactful email/sms campaigns that engage, convert, and retain our customer base

Working with leadership to shape email/sms marketing strategy and optimize our existing email/sms programs for maximum ROI

Collaborate closely with cross-functional teams, including Creative, Social, and Sales/Ecomm, to create compelling email/sms campaigns that resonate with our audience

Plan and execute list segmentation, email/sms campaigns, A/B testing, and other optimization strategies to maximize open rates, click-through rates, and conversions for both B2B and D2C channels

Utilize HubSpot and Klaviyo to manage email lists, segmentation, scheduling, and delivery

Who You Are:

3 years of experience managing email and sms campaigns, lists and segmentation

Knowledge of best practices for email and sms marketing

Experience in Klaviyo, Hubspot, or similar email marketing platform

We are committed to fostering, cultivating and preserving a culture of diversity and inclusion. Our employees are the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in themselves and in their work represents a significant part of not only our culture, but the community we represent. Come as you are. This position is for full-time, in-house placement. We provide a flexible work environment that supports personal development and career growth. Benefits include paid time off, medical/dental/vision benefits, HSA, sick pay, parental leave, 401k with employer match, and equity in the company.

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