Digital Advertising Specialist

2 weeks ago


Pittsburgh, United States CareerBuilder Full time

Digital Advertising Specialist Job Summary:
We are seeking a

Digital Advertising Specialist

to join full-service digital marketing agency in

Pittsburgh, PA . As a Digital Advertising Specialist, you will manage client campaigns across a variety of platforms, including but not limited to Google Ads, Meta Ads, Pinterest Ads, LinkedIn Ads, and TikTok Ads.

Digital Advertising Specialist Responsibilities:
Publish, monitor, and optimize marketing campaigns for various clients on an ongoing basis.
Oversee quarter of million per month of clients media budgets.
Optimize client accounts regularly to drive improved performance in KPIs through keyword research, bid strategy updates, and more.
Analyze detailed advertising performance reports and analytics.
Identify opportunities for client success through Google Ads, Meta, LinkedIn, etc.
Work with our account team to develop media plans to achieve specific client goals.
Research and develop strategies based on market trends, new Google Ads products and ad types, etc.

Digital Advertising Specialist Qualifications:
Bachelors degree in marketing, advertising, or related field required, Google Ads certified preferred.
2+ years of experience in search engine marketing and the Google Ads platform required.
Minimum of 2 years of prior experience in Meta Advertising is required, experience in LinkedIn, TikTok and Pinterest preferred.
Prior experience identifying tracking for conversions and goals.
Experience running A/B, multivariate tests.
Multi-location accounts preferred but not required.
Outstanding ability to think creatively, and strategically, and identify and resolve problems.

About Sparks Group:
Sparks Group has been named to Inaveros Best of Staffing Lists for Client and Employee Satisfaction every year since 2012. Founded in 1970, Sparks Group is a full-service staffing and recruiting firm that understands the core values integral to your business. For nearly five decades we have taken a personalized approach to recruiting and staffing. We specialize in rapidly placing quality talent by cultivating relationships with commercial, federal and non-profit clients. We connect leading companies and nonprofits with exceptional IT, finance, creative and administrative talent - nationwide.

New job opportunities are listed daily

www.sparksgroupinc.com

by Jobble

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