Social Media Analyst

2 weeks ago


Pittsburgh, United States Robert Half Full time

Robert Half is hiring a Social Media Analyst/Strategist for a client in Pittsburgh, PA. This is an analytics and data driven role where you will be responsible for engaging new members, bringing this organization to the forefront of social media, and identifying new opportunities within digital marketing. If you have a passion for working with a mission driven organization, we invite you to apply below


  • Use data and analytics to identify successful content and repurpose it to amplify the organization's mission and values
  • Identify and execute appropriate tactics for engaging members and others using internally created content
  • Working with the digital team to maintain organization’s visual identity
  • Manage content calendars and ensure a consistent flow of high-quality content across all social media platforms.
  • Maintain awareness of current trends and best practices.
  • Coordinate with both members and external allies to promote brand awareness and create social buzz around campaigns
  • Assist in implementing digital marketing strategies using all necessary channels
  • Curate content and develop successful strategies to share daily to social media networks (TikTok, Instagram, Facebook, Twitter, LinkedIn, etc.)
  • Collaborate with writers and designers to promote branded materials for campaigns and initiatives
  • Develop strategies to grow the organization's networks and target new followers
  • Develop regular analytical reports to track content performance and user engagement, proposing data-informed decisions to enhance content effectiveness
  • Contribute to the implementation of digital advertisement strategies for high-level campaigns and messages.
  • Work to establish and articulate internal and external key messages and ensure that digital content is aligned accordingly
  • Respond directly to comments and questions on social media posts as needed
  • Work under tight deadlines - often daily turnaround of multiple assignments
  • Use understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content.



Qualifications:

  • 4+ years of experience in the digital communications field, particularly as a content strategist or digital marketer managing successful social media, web, email, text or other digital campaigns and platforms.
  • Minimum four-year degree in Communications, Marketing, Advertising, Digital Strategy or relevant field
  • Excellent verbal and written communication skills, including experience in writing for social media and the web
  • Ability to identify target audiences’ preferences and produce tailored content
  • Strong project management skills
  • Ability to work as part of a team, as well as independently
  • Ability to exercise discretion with confidential information
  • Ability to communicate effectively with all levels in the organization
  • Flexible and reliable
  • Detail oriented, organized and professional
  • Travel and irregular hours will be required



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