Social Media Strategist

2 weeks ago


Pittsburgh, United States Robert Half Full time

Robert Half has a client seeking a Senior Social Media Strategist located in Pittsburgh, PA (hybrid schedule). This candidate will possess exceptional skills related to digital content distribution and digital brand strategy using a variety of platforms.

Objectives of this role:

  • Manage content calendars and ensure a consistent flow of high-quality content across all social media platforms.
  • Use data and analytics to identify successful content and repurpose it to amplify the message across networks.
  • Maintain awareness of current trends and best practices.
  • Coordinate with both members and external allies to promote brand awareness and create social buzz around campaigns.
  • Assist in implementing digital marketing strategies using all necessary channels.

Responsibilities:

  • Curate content and develop successful strategies to share daily to company social media networks (TikTok, Instagram, Facebook, Twitter, LinkedIn, etc.).
  • Collaborate with writers and designers to promote branded materials for campaigns and initiatives.
  • Develop strategies to grow the company's networks and target new followers.
  • Develop regular analytical reports to track content performance and user engagement, proposing data-informed decisions to enhance content effectiveness.
  • Contribute to the implementation of digital advertisement strategies for high-level campaigns and messages.
  • Work to establish and articulate internal and external key messages and ensure that digital content is aligned accordingly.
  • Respond directly to comments and questions on social media posts as needed.
  • Work under tight deadlines - often daily turnaround of multiple assignments.
  • Use understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content.

Qualifications:

  • 7+ years of experience in the digital communications field, particularly as a content strategist or digital marketer managing successful social media, web, email, text or other digital campaigns and platforms.
  • Minimum four-year degree in Communications, Marketing, Advertising, Digital Strategy or relevant field.
  • Excellent verbal and written communication skills, including experience in writing for social media and the web.
  • Ability to identify target audiences’ preferences and produce tailored content.
  • Strong project management skills.
  • Ability to work as part of a team, as well as independently.
  • Ability to exercise discretion with confidential information.
  • Ability to communicate effectively with all levels in the organization.
  • Flexible and reliable.
  • Detail oriented, organized and professional.
  • Travel and irregular hours will be required.


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