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Marketing Email Specialist
1 month ago
Marketing Email & CRM Specialist What You'll Do AMPLIFY | You serve CTC's funnel by communicating our point-of-view in thought-provoking, informative, and demand-generating ways across CTC's email channel. You'll engage entrepreneurs through curated content both for future clients and subscribers. NURTURE | You engage in a test-and-learn approach to email messaging and collateral, overseeing the measurement of email analytics to inform best practices. You'll collaborate across internal teams to plan cohesive email campaigns that fuel qualified leads for the Sales Team and drive revenue for our Digital Products and Memberships. EVOLVE | You have a passion for results-driven data and a track record of being able to identify, develop, segment, execute and optimize email marketing campaigns. You will adapt and evolve to the needs of the agency by creating and executing strategies that help find new clients. What Success Looks Like Success in Your Day to Day Looks Like Manage email marketing campaigns and automated funnels to nurture sales qualified leads and drive revenue. Create compelling and on-brand messaging through click-driving copywriting; collaborate with designers to deliver high-quality creative assets that convert. Track performance metrics, present weekly and monthly reporting with actionable insights, and then improve future performance. Success in Your First Three to Six Months Looks Like Nurture new leads through email campaigns and re-engage with lapsed leads to create new business. Drive Digital Products and Memberships revenue via email campaigns. Build automated flows that drive conversions for both agency leads and Digital Products customers. Analyze and measure email reporting and monthly content performance to inform future content creation or improvements. Digest, recreate, and curate content for leads, clients, and subscribers. LEARNINGS WITHIN FIRST 12 MONTHS What You'll Bring To The Table Bachelor's degree preferred but not required. 3 to 5 years' experience in a retention role with a brand, agency, or CRM, and with a focus on DTC ecommerce. Skilled in Hubspot and ConvertKit. Strong knowledge of email marketing, ESP's, copywriting, and best practices for email deliverability. Skilled in ASANA or relevant project management software, preferred. Understanding of other messaging platforms, such as SMS and Messenger. Hands-on experience with A/B testing and persuasive copywriting. Strong communication skills (verbal and written) with the ability to support or defend a position or idea in a clear, concise, and persuasive manner. Relentless curiosity and an insatiable need to know more about your clients, their products, and their customers. Ability to organize, prioritize, and manage multiple tasks with great attention to detail. Self-starter that can work independently and collaborate with a team. Inability to leave a problem alone until you've found one or many different potential solutions. The ability to confidently present plans both to your team and to clients. Attention to detail — if the copy is off-brand, you raise hell. Highly motivated individual with strong understanding of direct-to-consumer needs. A willingness to reject work when it's not good enough — and the ability to kindly articulate why. WHAT'S IN IT FOR ME? Compensation $75,000 base salary, annually Bonus Structure | 10% of base salary About Us At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them. To give ourselves our best shot at accomplishing this mission, we organize all of our decisions—from recruiting, to hiring, to raises, to promotions, to how we spend our time and money—in the direction of three committed values. We recognize these values aren't for everyone. They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant. For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive. We Set the Standard We Are Driven To Increase Value We Create an Environment of Excellence We'll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees: ESOP | An agency by the people for the people. CTC offers an Employee Stock Ownership [ESOP] program where 80% of the company will be employee owned by 2023. This stock is on top of 401k investment with an estimated* 45% higher earning potential than other agencies. 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you TIME OFF | When you're at CTC, you're firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually NOTE: ESOP estimates are based on total earning potential over the course of vesting shares and not a guarantee. CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity. Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered "Consumers" under the CCPA and from whom we collect "Personal Information" as described in the CCPA ("Consumers"). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 ("CCPA"). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here . #J-18808-Ljbffr
