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Senior Analyst, Programmatic

2 months ago

Chicago, United States Publicis Groupe Full time

The Senior Programmatic Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts. This role will train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.

Role Objectives: Drive Inventory & New Channel Strategy Meet with, vet inventory, and advance channel partners Proactively identify opportunities to test partners and bring those ideas to programmatic planning counterparts Create custom solutions including but not limited to: inclusion lists, custom marketplaces, PMPs, SSPs, cross-channel, etc. Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation Troubleshoot supply issues on all pre-production and live campaigns Oversee supply and new channel QA process Partner with programmatic buyer(s) on inventory performance analysis and optimization strategies Identify case study potential for key opportunities and lead creation with programmatic buyer(s) Develop best practices for inventory solutions/new channels and regularly communicate out to the larger programmatic team Facilitate direct deal IOs across video, display and audio tactics Manage QA, KPI-based performance reporting, and optimization logs Programmatic Operations: Work with the Manager to create consistent processes for using offshore resources Work with offshore management on feedback and needs Qualifications

Qualifications 1-2 years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners and other supply platforms Deep understanding of programmatic planning, buying, and ad tech vendors Proficiency in Microsoft Office solutions, specifically Excel Strong analytical thinking and mathematical skills Excellent communication and writing skills Strong project and time management skills

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