Marketing Coordinator
1 month ago
Company Overview:
Join the dynamic team at Transport Enterprise Leasing, LLC (TEL), a thriving company with two decades of success. Our headquarters are nestled in the scenic Lookout Valley area of Chattanooga, TN, and we also operate an equipment reconditioning center in Greenfield, IN. As a finance company, TEL is dedicated to supporting hardworking transportation professionals, providing a range of services for both fleet owners and owner-operators. Our commitment to world-class customer service sets us apart. Explore our journey and services at www.tel360.com. Partner with TEL for a rewarding career in a rapidly growing industry
Position Purpose:
The Marketing Coordinator will manage the daily marketing responsibilities for continued growth of TEL Brand through support of marketing initiatives both nationally and locally. The Marketing Coordinator is a critical function for business growth to reach new and prospective customers.
Position Responsibilities:
Continuously learn, share, and implement improvements in all processes and responsibilities as needed to enhance effectiveness of providing world class service and support.
Manage social media and events calendars, providing marketing collateral organization.
Coordinates with 3rd party services and material suppliers to ensure tasks are completed on-time.
Employs total project management and will use design skills to review, update, and create new sales collateral (i.e. sales sheets, presentations, flyers, posts, etc.).
Maintains contact lists, workflows, and intake forms using knowledge of HubSpot system.
Creates and executes fresh engaging social media content, blog updates, and assist with reporting.
Supports marketing system development for digital asset creation, email campaign development, and other inbound/outbound marketing initiatives as needed.
Coordinates with sales teams to gather new lead lists and coordinate the vetting policy for import, processing, and usage.
Manage the organization of digital assets in the CMS system(s) for webpages, blogs, and other linked online content (i.e. uploading, auditing, and applying asset meta information, alt tags, etc.).
Research and implement ongoing website SEO improvements, and the efforts involved in quarterly reviews.
Coordinates event meetings with sales, human resources, and corporate teams to plan sales, local, and company-specific events.
Assists with collateral development and support for local and national TEL sales events, such as clerical and resource preparations, taking photos during events, and other on-site support.
Occasionally travel to specific locations for events or customer/vendor locations to provide marketing media and support to sales teams.
Assist with field video and photography with new content development by periodically supporting photography and video efforts to capture/record TEL vehicles, equipment, customers, and personnel.
Operate and care for company owned DSLR camera, as well as other cameras, lighting, and audio equipment during video filming and photography.
Essential video filming and post-production video development support, to include assisting with video shoots, reviewing video files, laying out base video tracks for lengthy videos, and assisting with the video development process.
Frequent photo processing and graphic design work.
Knowledge, Skills, and Abilities:
Ability to exercise of discretion and independent judgment with respect to matters of significance.
Strong communication skills, including communicating in a friendly and empathetic manner.
Critical thinker and ability to problem solve.
Strong Adobe Creative Cloud skills a plus.
Hubspot marketing automation system knowledge with ability to adapt to platforms like Salesforce.
Knowledge of marketing best practices for social media.
Knowledge of DSLR camera equipment for basic photography and video.
Good understanding of basic cinematography and photography best practices, to include filming in multiple environments.
Willingness to learn TEL video development processes including lighting, audio equipment, and safety procedures.
Enjoys taking responsibility for a project from the start of the planning phase and seeing it through to completion.
Can work effectively as part of a team with integrity, honesty, and hard work.
Strong and positive work ethic, can-do attitude, and be a self-driver.
Willingness to learn new processes and skills.
Team-oriented and able to take direction and effectively manage with minimal supervision.
Willingness and ability to gain and maintain a Class-B CDL for driving a truck in and out of tradeshow exhibit floors, photo shoots, etc.
Education and Experience:
BA/BS in marketing, business, or related field required.
4+ years of experience working in marketing or marketing support roles.
Corporate Social Media management and company blog experience required.
Some training or experience with photography and video equipment.
Experience using Hubspot CRM and marketing inbound/outbound purposes.
WordPress and Hubspot CMS systems experience and understanding of website SEO best practices.
Some project management experience required.
Experience with computer software’s including Adobe Create Cloud, with some combination of experience in either Photoshop, InDesign, Illustrator, or Acrobat.
Experience working with Microsoft Office: Outlook, Word, PowerPoint, and limited Excel.
Preferred, but not required:
Event planning or event support experience.
Salesforce experience preferred, but not required.
Adobe Premier Pro or Lightroom software experience is preferred but not required
Work Environment:
General office setting
Extended periods of sitting required
Extended periods of standing when needed
Benefits:
100% employer paid medical and dental (single and family coverage) premiums through BlueCross BlueShield of TN.
HSA with $800 annual employer contribution
Voluntary Life, Short- and Long-Term Disability
8-week paid family leave
Paid time off
11 Holidays (including birthday and floating holiday)
Paid day off on Veterans Day for Veterans
401(k) with up to 4% employer match
Profit Sharing (some exclusions apply)
Retirement Pay Program
Years of Service Cash Incentive
Smart Dollar financial wellness program
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