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Marketing Coordinator
2 weeks ago
Position Purpose:
The Marketing Coordinator will manage the daily marketing responsibilities for continued growth of TEL Brand through support of marketing initiatives both nationally and locally. The Marketing Coordinator is a critical function for business growth to reach new and prospective customers. Position Responsibilities: • Continuously learn, share, and implement improvements in all processes and responsibilities as needed to enhance effectiveness of providing world class service and support. • Manage social media and events calendars, providing marketing collateral organization. • Coordinates with 3rd party services and material suppliers to ensure tasks are completed on-time. • Employs total project management and will use design skills to review, update, and create new sales collateral (i.e. sales sheets, presentations, flyers, posts, etc.). • Maintains contact lists, workflows, and intake forms using knowledge of HubSpot system. • Creates and executes fresh engaging social media content, blog updates, and assist with reporting. • Supports marketing system development for digital asset creation, email campaign development, and other inbound/outbound marketing initiatives as needed. • Coordinates with sales teams to gather new lead lists and coordinate the vetting policy for import, processing, and usage. • Manage the organization of digital assets in the CMS system(s) for webpages, blogs, and other linked online content (i.e. uploading, auditing, and applying asset meta information, alt tags, etc.). • Research and implement ongoing website SEO improvements, and the efforts involved in quarterly reviews. • Coordinates event meetings with sales, human resources, and corporate teams to plan sales, local, and company-specific events. • Assists with collateral development and support for local and national TEL sales events, such as clerical and resource preparations, taking photos during events, and other on-site support. • Occasionally travel to specific locations for events or customer/vendor locations to provide marketing media and support to sales teams. • Assist with field video and photography with new content development by periodically supporting photography and video efforts to capture/record TEL vehicles, equipment, customers, and personnel. • Operate and care for company owned DSLR camera, as well as other cameras, lighting, and audio equipment during video filming and photography. • Essential video filming and post-production video development support, to include assisting with video shoots, reviewing video files, laying out base video tracks for lengthy videos, and assisting with the video development process. • Frequent photo processing and graphic design work. Knowledge, Skills, and Abilities: • Ability to exercise of discretion and independent judgment with respect to matters of significance. • Strong communication skills, including communicating in a friendly and empathetic manner. • Critical thinker and ability to problem solve. • Strong Adobe Creative Cloud skills a plus. • Hubspot marketing automation system knowledge with ability to adapt to platforms like Salesforce. • Knowledge of marketing best practices for social media. • Knowledge of DSLR camera equipment for basic photography and video. • Good understanding of basic cinematography and photography best practices, to include filming in multiple environments. • Willingness to learn TEL video development processes including lighting, audio equipment, and safety procedures. • Enjoys taking responsibility for a project from the start of the planning phase and seeing it through to completion. • Can work effectively as part of a team with integrity, honesty, and hard work. • Strong and positive work ethic, can-do attitude, and be a self-driver. • Willingness to learn new processes and skills. • Team-oriented and able to take direction and effectively manage with minimal supervision. • Willingness and ability to gain and maintain a Class-B CDL for driving a truck in and out of tradeshow exhibit floors, photo shoots, etc. Education and Experience: • BA/BS in marketing, business, or related field required. • 4+ years of experience working in marketing or marketing support roles. • Corporate Social Media management and company blog experience required. • Some training or experience with photography and video equipment. • Experience using Hubspot CRM and marketing inbound/outbound purposes. • WordPress and Hubspot CMS systems experience and understanding of website SEO best practices. • Some project management experience required. • Experience with computer software’s including Adobe Create Cloud, with some combination of experience in either Photoshop, InDesign, Illustrator, or Acrobat. • Experience working with Microsoft Office: Outlook, Word, PowerPoint, and limited Excel. Preferred, but not required: • Event planning or event support experience. • Salesforce experience preferred, but not required. • Adobe Premier Pro or Lightroom software experience is preferred but not required Work Environment: General office setting Extended periods of sitting required Extended periods of standing when needed Benefits: 100% employer paid medical and dental (single and family coverage) premiums through BlueCross BlueShield of TN. HSA with $800 annual employer contribution Voluntary Life, Short- and Long-Term Disability 8-week paid family leave Paid time off 11 Holidays (including birthday and floating holiday) Paid day off on Veterans Day for Veterans 401(k) with up to 4% employer match Profit Sharing (some exclusions apply) Retirement Pay Program Years of Service Cash Incentive Smart Dollar financial wellness program-
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