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Director, Digital Marketing
2 months ago
Ezee Fiber, a premium multi-gig fiber internet provider, is seeking a dynamic and forward-thinking Digital Marketing Director to join our team. As a premium Internet Service Provider, we are committed to revolutionizing the digital landscape with cutting-edge technology, and we need a visionary digital marketer who can spearhead our online presence.
If you are passionate about all things digital, have a keen eye for emerging technologies, and are adept at crafting immersive digital marketing strategies, then this is the opportunity you've been waiting for. Join us in redefining the future of connectivity and contribute to a company that values creativity, innovation, and a commitment to delivering the best-in-class internet experience.
About Ezee Fiber
Founded in 2021, Ezee Fiber is a rapidly growing Houston-based fiber telecommunications company that provides affordable and reliable multi-gig internet service to residential, business, and government customers through its 100 percent fiber-optic network. Ezee Fiber is built upon a foundation of exceptional customer service, lightning-fast internet speeds, and straightforward, transparent pricing. The company operates a carrier-grade network throughout Texas, where its customers are supported by local teams that live and work in the communities they serve.
Key Responsibilities
Develop and execute comprehensive digital marketing strategies to enhance our online presence and maximize profitable customer growth.
Act as the advocate for digital marketing within the organization, effectively communicating the value and progress of digital initiatives.
Establish, track, and analyze metrics and leading indicators for campaigns to measure success.
Stay abreast of the latest standard methodologies in digital marketing and apply them in the development of strategies and operating plans.
Set measurable goals for digital marketing performance and diligently track return on investment.
Provide comprehensive reporting on key performance indicators (KPIs) to monitor and report on campaign performance, providing actionable insights.
Website Management
Manage and maintain the corporate website, ensuring it remains up-to-date, functional, and user-friendly.
Create high-quality, SEO-optimized content for the website, blog, and social media channels to drive organic traffic and increase engagement.
Conduct thorough keyword research and implement SEO best practices to enhance the website's search engine ranking.
Provide strategic leadership and expertise to drive the long-term vision for digital marketing initiatives across various channels (display, search, social, native, video, email, etc.).
Develop full-funnel digital marketing solutions and media strategies to drive a marketing-attributed pipeline and achieve impactful business outcomes.
Inform the scope, resourcing, and approach of digital marketing projects and full-funnel media/advertising strategies.
Collaborate with internal stakeholders, vendors, web developers, and designers to manage and execute digital marketing projects effectively.
Qualifications
5+ years of experience in digital marketing, sales optimization, or marketing analytics.
Proven track record of effectively managing multiple stakeholders and collaborating across functions to bring teams together
Team player who is self-motivated, entrepreneurial, effective under pressure, and flexible
Proven track record of developing and executing successful media and digital marketing operations and campaigns across multiple channels.
Strong analytical skills and ability to use data to drive decisions.
Excellent communication and collaboration skills, particularly with senior leaders and retailers.
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