Director, Marketing

4 weeks ago

Houston, United States XFL Properties LLC Full time
Job DescriptionJob DescriptionPOSITION: Director, Marketing - Houston Roughnecks

Reporting to: VP, Business Operations - Houston Roughnecks

Location: Candidate must live in the Houston Area.

About the UFL

The United Football League (UFL) is the premier spring football platform, formed by the merging of the USFL and XFL in 2024. The UFL has eight teams, in Arlington (TX), Birmingham (AL), Detroit (MI), Houston (TX), Memphis (TN), San Antonio (TX), St. Louis (MO), and Washington D.C.

About the Position

The Marketing Director is responsible for all team and UFL marketing and branding efforts related to their local market. This role will be critical in building the fan base, creating breakthrough awareness campaigns, engaging fans across social/digital platforms and driving business performance, ticket sales and game attendance.

The Marketing Director will work with the Business Lead and team staff as well as management at the league level to execute the vision for the UFL and team brand, partnering closely with Ticket Sales, Communications/PR, Sponsorship, Social Media and other business units.

What You Will Do

Delivering Marketing Excellence

  • The primary role of the Marketing Director is to develop and execute local marketing campaigns designed to support the team’s revenue goals, build brand awareness, acquire new fans and retain current fans.

  • Be the main steward for the Houston Roughnecks brand and execute the local team and league’s marketing and business strategy.

  • Build the local team brand and reputation to develop deep local relationships and to engage with fans, local partners and key stakeholders.

  • Create and implement creative and innovative advertising, branding, promotional and grassroots campaigns across multiple platforms.

  • Collaborate with the league’s digital team and the Houston Roughnecks seasonal social media manager on content plans across all digital platforms to ensure marketing initiatives and messaging are strategically aligned and supported. This position will provide direction and oversee the social media manager (dual reporting structure with league social media team). Provide off-season social media support, including capturing content from local events.

  • Plan, negotiate and execute paid advertising and promotional campaigns to drive brand awareness and fan engagement across local media channels (TV, radio, print, digital media, outdoor and social media) and platforms (live events, in-stadium and digital).

  • Lead grassroots marketing efforts, including fan engagement, community relations, government affairs, and social responsibility efforts.

  • Manage all local fan events and engage fans in interactive and innovative ways (including on-site activations, digital/social activations and fan promotions).

Advancing the Business

  • Lead local insights and research, including local market and competitive intelligence. Work closely with the league’s marketing team to analyze market research and data to make recommendations for ticketing and sponsorship strategy.

  • Design and deliver marketing strategies that meaningfully support revenue goals for ticket sales initiatives.

  • Build strong, mutually beneficial relationships with key regional entities and local sponsors to maximize cross-promotional opportunities.

  • Partner with the Team Director, Communications and Media Relations to manage grassroots storytelling and local relationships (e.g. influencers, entertainers, celebrities, city officials, and athletes).

Succeeding on Game Day

  • Generate ideas and facilitate fan engagement activations, gameday event planning and logistics.

  • Support game presentation by providing weekly information for the production timeline and run of show to ensure efficient operations and accuracy of game day scripts.

  • Manage game day staff, talent and other individuals working games and/or events.

  • Work with production and venue staff to direct the pre-show and gameday fan experience.

  • As needed, build and keep fully staffed street and promotional teams who will help fulfill all the Houston Roughnecks grassroots marketing efforts.

  • Own the team’s marketing budget and deliver against key performance metrics for the Marketing function.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What You Will Bring

  • 8+ years of marketing management experience with an emphasis in consumer-facing sports, media or entertainment industries.

  • Expertise in marketing and digital technology landscape, including industry trends, key industry leaders, terminology and overall knowledge of the sports entertainment and media landscape.

  • Ability to create campaigns, promotions and digital assets with demonstrated brand judgment, and the ability to generate brand energy.

  • Proven ability to execute a strategic marketing plan aimed at growth and closely aligned with the company’s goals and vision.

  • Ability to manage complexity and ambiguity and lead multiple projects in parallel while understanding business challenges and creating forward-thinking solutions.

  • Solid understanding of nuances with various local market ticket buying habits/fan engagement.

  • Proven success in leading a team, inspiring agencies and developing deep cross-functional and external partnerships.

  • Ability to work well with multiple stakeholders across the company, agencies and client organizations.

  • Demonstrated leadership skills including stakeholder/relationship management and contractual agreements and strong executive presence.

  • A self-starter, energetic and resilient mindset with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved.

  • Exceptional communications, sales/promotions and customer service skills.

  • Superior verbal/written communications skills.

Additional Details

  • Work location: The location of this role must be in the Houston market.

  • Primarily works in a remote office and/or an office environment.

  • Must attend all team home games and may be required to attend select games and events in other UFL team markets.

  • Prolonged periods of sitting at a desk and working on a computer.

  • Minimal out of market Travel (

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