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Social Media Manager

4 months ago

Columbus, United States Rise Brands Full time

The Social Media Manager for Rise Brands is someone who genuinely enjoys finding ways to reach audiences by creating strong, engaging and compelling content across all social media channels. This role will be responsible for developing and executing integrated social media strategies that drive engagement and brand growth for all brands within the Rise Brands portfolio. The Social Media Manager is a key team member within the Marketing Department and will be a hands-on leader who can oversee day-to-day operations while providing strategic guidance for long-term success. This position reports to the Vice President of Marketing and Creative. The right person for this role will thrive in a creative, fast-paced environment and will work with team members across departments to support the creation of authentic and fun brands/experiences. We're looking for a highly creative, collaborative, and passionate leader to join us.

RESPONSIBILITIES:

  • Design and implement social media strategy to align with brand and business goals.
  • Collaborate with in-house creative team to develop compelling content for all social media platforms, both paid and organic, ensuring content is tailored to the right audience and objective.
  • Establish primary KPIS for social media campaigns, measure performance and use data to make informed optimization recommendations.
  • Develop and implement comprehensive social media content calendars for each brand that are aligned with company goals, tap into cultural trends and deliver consistent brand positioning and tone of voice.
  • Manage 1-2 direct reports, fostering a high performing, energized work environment that reflects the company culture.
  • Oversee community management by engaging with followers and other businesses, responding to direct messages and providing customer support as needed.
  • Partner with Digital Marketing Manager to provide paid social campaign input, including budget, audience and objective recommendations
  • Manage partnership with field teams to capture relevant content for location social posts/engagement.
  • Oversee social media influencer and brand partnerships program, identifying and building relationships with key influencers and measuring overall impact to business goals.
  • Compile data and analyze metrics across social media platforms and create weekly/monthly reports that include analysis of insights, ways to optimize spend, and suggestions that inform future brand strategies development.
  • Collaborate with the leadership team, operations managers, and creative team members to identify requirements to support existing brands.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
  • BS/BA in marketing, communication, business, fine art, design or relevant field.
  • 6-8+ years of marketing experience focused on social media management and/or content creation.
  • Working knowledge of Adobe Creative Suite software such as Photoshop, Illustrator, InDesign, Acrobat, etc.
  • Highly proficient in social media support tools (e.g. Sprout, Hootsuite,etc.)
  • Must be able to manage multiple projects across multiple brands/regions. Experience in hospitality and/or entertainment brands a plus
  • Analytical and creative thinking skills with strong attention to detail.
  • Excellent coordination, organization, and communication skills.
  • Experience leading & managing social media teams.