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Director of B2C Product Marketing

3 months ago

Draper, United States Pluralsight Full time

Job Description:

Reporting to the VP, Digital Marketing, this person be responsible for the strategic direction and execution for the B2C and SMB Product Marketing function. This position will oversee the development of comprehensive product and feature go-to-market strategies, cross-sell and up-sell opportunities, and marketing optimization of the in-app customer journey to drive usage and stickiness. This role will collaborate closely with Product and Analytics teams to understand the roadmap enhancements and leverage insights to create memorable experiences and improve the customer experience to drive revenue growth.

Who you're committed to being:

  • You love to push boundaries by trying new ideas.
  • You thrive in a data driven culture that relies on data to make decisions and reports out results regularly.
  • You enjoy looking for up-sell and cross-sell opportunities.
  • You are excited to build and oversee an impactful product marketing team.

What you'll do:

  • Develop persona-led comprehensive go-to-market strategies to deliver value proposition, positioning, and channels for optimal promotion.
  • Model customer focus as a player coach by deeply understanding the core customer, keeping VoC top of mind for all strategies and evangelizing the experience for customers across the organization.
  • Partner regularly with Product to understand and influence the product roadmap upcoming launches and improvements that impact the customer experience.
  • Be a key contributor and collaborator to the in-app customer experience, identifying current state and making continual optimizations to create a frictionless customer experience.
  • Partner with Product on messaging and strategy in-app triggered communications (email, push, SMS, pop ups, etc.).
  • Work closely with the core marketing teams - Creative, Site & Optimization, Media, Martech & Ops and External Communications - to ensure GTM strategies fall in line within integrated campaigns.

Experience you'll bring:

  • Two or more (2+) years leading teams.
  • Three or more (3+) years of B2B SaaS product marketing experience.
  • Experience targeting enterprise tech leaders.

Requirements:

  • 10+ years in consumer performance marketing experience
  • A successful track record in building consumer product strategies and able to operationalize them through custom integrated planning and executions.
  • An extraordinarily strategic problem solver and communicator with an inquisitive mind that enjoys being both in the details and at a high level.
  • Strong analytical skills, with the ability to translate data and insights into actionable marketing strategies and initiatives.
  • Ability to influence at all levels of an organization, using interpersonal relationships and working flexibly across departments as well as lead internal and external partners in a dynamic and high-pressure environment.
  • Creative thinking and innovation approach, with a passion for staying ahead of industry trends and driving continuous improvement.
  • Bachelor's degree preferred in Marketing, Business Administration or related field.

Why you'll love working here:

  • We're remote- and hybrid-friendly
  • We're mission driven and values guided
  • We have a strong commitment to diversity and belonging
  • We cultivate a culture of trust, autonomy, and collaboration
  • We're lifelong learners and champion team member growth and advancement
  • We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:

We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud product, teams can develop critical skills, improve processes and gain data-driven insights.

We're a community of growth seekers and lifelong learners who are out to do big things that make a difference in people's lives, and we're looking for curious, talented people to join us. Our culture of trust, autonomy, and genuine collaboration create an environment where you'll grow as a human and as a professional. Because to us, your growth is our growth, and vice versa.

Physical and Mental Requirements

Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.

EEOC Statement

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.

For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.