Director, eCommerce Insights

3 weeks ago

Franklin, United States Mars Incorporated Full time
Job Description:

Title: Director, eCommerce Insights

Location: Franklin, TN

Workstyle: Hybrid (In office 2-3 times per week)

All applicants must have permanent legal authorization to work in the United States. MARS does not sponsor employment visas for this role

This role does offer relocation benefits

The Director, eCommerce Insights will lead a team of associates to deliver actionable insights to our marketing, sales, and eCommerce partners. This role is crucial for developing and executing strategies to optimize eCommerce performance through deep analysis of consumer behavior, market trends, and the competitive landscape. The Team Lead will drive growth and innovation across digital sales channels by generating insights, category solutions, and best practices for pureplay and omnichannel eCommerce. Additionally, they will utilize social listening, ratings and reviews, and search term insights to continuously enhance our eCommerce strategies.

What are we looking for?
  • Bachelor's Degree, MBA preferred
  • 7+ years of experience in insights/market research/strategic consulting roles
  • 3 years of experience working in eCommerce
  • Robust understanding of leading eCommerce retailers and keys to win
  • 3-5+ years of experience in people management with track record of developing direct reports.
  • Track record of successfully commercializing innovation, category solutions, or business strategies that unlock growth
  • Expertise in a wide range of qualitative and quantitative methods and ability to apply them to appropriately address business issues.
Preferred qualifications:
  • 10+ years of experience in a consumer/shopper insights or strategic consulting role.
  • 5 years of experience working in eCommerce
  • Experience with Pureplay, eRetail, and D2C
  • Experience in leveraging unstructured data to inform real time insights
  • Experience leading the learning plan for a multi-brand or complex portfolio.
  • Experience working in the food/beverage space or pet food category
  • Experience working in a global business with broad network of stakeholders
What will be your key responsibilities?
  • Direct a team of 4 insights associates, fostering a culture of engagement, development, and adherence to the 5 Principles.
  • Work with the CDIO and senior leadership to identify knowledge gaps and develop a strategic learning agenda based on consumer, shopper, channel, customer, competitor, and market analysis.
  • Implement a learning plan that generates foundational insights and drives growth activations for brands, categories, and retail customers.
  • Create a center of excellence for digital shopper journey, category management, merchandising, and content insights, and distribute these insights across the organization.
  • Achieve Perfect Digital Store targets, manage scorecards, and partner with Sales and eCommerce teams to deploy improvement objectives.
  • Provide annual category growth solutions and training materials for field sales teams.
  • Develop real-time digital demand signals capability to optimize growth plans.
  • Partner with market insights to lead on emerging shopper and channel trends.
  • Collaborate with the global eCommerce team and other markets to share best practices.
  • Promote insights best practices and a culture of pet parent centricity.
  • Oversee relationships with key insights suppliers to maximize their business contribution.
What can you expect from Mars?
  • Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.


Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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