Integrated Marketing

2 weeks ago

Greenville, United States Prisma Health Full time

Inspire health. Serve with compassion. Be the difference. Job Summary This position is responsible for the creation and implementation of integrated marketing communications plans, strategies, tactics, timelines and budgets to support the organizational goals, business objectives and priorities of a clinical operational area within Prisma Health across all audiences. As part of the CSU operations and with access to broad expertise, capabilities and channels within the Prisma Health marketing and communications department, this position acts as a key consultant and advisor to assigned business and clinical leaders on marketing and communications best practices, employee engagement strategies, consumer awareness, physician referral marketing, sponsorships, and digital and social media. With excellent facilitative leadership and project management skills, the position regularly monitors integrated marketing communication plans and tactics to ensure maximum effectiveness.

Accountabilities Act as the primary marketing and communications consultant for assigned clinical areas to assess and respond to their marketing and communications needs. - 10%

Work closely with the Clinical Service Unit to identify emerging opportunities or changes that could influence marketing plans or communications to patients, clinicians, or staff. Attend in-person service area or entity meetings - serve as liaison and connector for the marketing team. Strong commitment to understanding the business and how it operates. - 10%

Translate service line business opportunities and corresponding market research and analytics into marketing and communications strategies, campaigns, and tactics to support the assigned clinical areas. - 20%

Develop key messages, differentiators and value propositions related to various components of the plan. - 10%

Draft communications, including copy for marketing collateral. - 10%

Act as project manager for creation of promotional materials and campaigns to support tactical implementation of marketing communications strategies. - 15%

Work collaboratively with all areas within marketing & communications (media relations, organizational communications, analytics, digital, social, etc.) to maximize the effectiveness of tactical projects. - 15%

Work with analytics and campaign team to closely track plan results and regularly report them back to business and clinical leaders. - 10%

Supervisory / Management Responsibilities This is a non-management job that will report to a supervisor, manager, director, or executive. Minimum Requirements Bachelor's Degree

3 years of experience

Knowledge, Skills, or Abilities Work experience should include participation in strategic plan development and expertise in tactics that range from collateral material creation and development, to special event management, to highly targeted, audience-specific initiatives.

Experience in marketing, marketing communication, or communications, with demonstrated experience in driving the implementation of strategic marketing plans and tactics.

Account management and relationship building, problem solving skills and the ability to connect dots across a matrix organization.

Work Shift Day (United States of America)

Location Prisma Health Corporate Office

Facility 1001 Corporate Services - Upstate

Department 10019010 Marketing Share your talent with us Our vision is simple: to transform healthcare for the benefits of the communities we serve. The transformation of healthcare requires talented individuals in every role here at Prisma Health.

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