Product Marketing Manager

3 weeks ago


Chicago, United States Viral Nation Inc. Full time

Viral Nation’s Product Marketing Manager is responsible for driving the Go-to-Market strategies and Inbound for our suite of mobile, web, and brand safety applications. This role will work closely with cross-functional teams to position, launch, and promote our apps to achieve business objectives and maximize user acquisition and engagement across both B2B and B2C channels.

Responsibilities:

Develop and execute go-to-market strategies that aligns with the company’s broader objectives

Act as voice of the customer, building pipeline and framework for contextualizing the needs of our Customers, Sellers, and the industry landscape

Craft compelling positioning and messaging tailored to different customer segments in both B2B and B2C markets.

Understand and map out the customer journey, from awareness to advocacy. Collaborate on the different marketing channels (paid, social, email, web, pr, etc.)

Actively influence product decisions by providing market insights and customer feedback to shape the product roadmap and prioritization.

Maximize use of go-to-market channels including blog posts, feature guides, promotional videos, and sales material to drive adoption, user engagement, and sales support.

Track and analyze key performance indicators (KPIs) such as download rates, user engagement, and ROI of marketing campaigns.

Conduct market research and user surveys to understand customer needs, preferences, and behaviors specific to mobile apps.

Monitor the competitive landscape to identify market opportunities and threats, and update product positioning accordingly.

Partner closely with Product, Sales, Data, Insights, and Customer Success.

Qualifications and Skills:

Bachelor's Degree in Marketing, Business, or a related field.

5+ years of experience in product marketing

Strong analytical skills with proficiency in analytics tools (e.g., Mixpanel).

Experience in both B2B and B2C marketing is a plus.

Excellent communication and presentation skills, with the ability to effectively convey complex insights to stakeholders at all levels.

Strong project management skills, with the ability to prioritize and manage multiple projects in a fast-paced environment.

Passion for understanding consumer behavior and trends, and a commitment to driving consumer-centricity across the organization.

#J-18808-Ljbffr



  • Chicago, United States LaSalle Network Full time

    LaSalle Network has partnered with a leading consumer product company seeking a highly motivated and strategic Product Marketing Manager to join their team for a 1-year long contract opportunity! As a Product Marketing Manager, you will play a pivotal role in driving the success of their product portfolio through effective marketing strategies and...


  • Chicago, United States LaSalle Network Full time

    LaSalle Network has partnered with a leading consumer product company seeking a highly motivated and strategic Product Marketing Manager to join their team for a 1-year long contract opportunity! As a Product Marketing Manager, you will play a pivotal role in driving the success of their product portfolio through effective marketing strategies and...


  • Chicago, United States Kpler Full time

    Role Overview: Kpler is seeking an experienced Product Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for driving the go-to-market strategy for our suite of products and has commodity market experience. You will work closely with our product, sales, and marketing teams to articulate product value propositions...


  • Chicago, Illinois, United States Kpler Full time

    Role Overview:Kpler is seeking an experienced Product Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for driving the go-to-market strategy for our suite of products and has commodity market experience. You will work closely with our product, sales, and marketing teams to articulate product value propositions and...


  • Chicago, United States Calculated Hire Full time

    Product Marketing Manager Chicago, IL - Hybrid Position Summary: Our client is seeking a highly motivated and experienced Product Marketing Manager to join our team and support our SaaS solution offering in the healthcare payer industry. The successful candidate will have a deep understanding of data and analytics and will be responsible for developing and...


  • Chicago, United States Calculated Hire Full time

    Product Marketing ManagerChicago, IL - HybridPosition Summary:Our client is seeking a highly motivated and experienced Product Marketing Manager to join our team and support our SaaS solution offering in the healthcare payer industry. The successful candidate will have a deep understanding of data and analytics and will be responsible for developing and...


  • Chicago, United States Calculated Hire Full time

    Product Marketing ManagerChicago, IL - HybridPosition Summary:Our client is seeking a highly motivated and experienced Product Marketing Manager to join our team and support our SaaS solution offering in the healthcare payer industry. The successful candidate will have a deep understanding of data and analytics and will be responsible for developing and...


  • Chicago, United States Kpler Full time

    ​​At Kpler, we simplify global trade information and provide valuable insights. Founded in 2014, our goal is to help over 10,000 organisations by offering the best intelligence on commodities, energy, and maritime through a single platform.Working at Kpler means you'll be a key player in turning complex data into strategic resources for our clients. Your...


  • Chicago, United States National Restaurant Association Full time

    The National Restaurant Association and National Restaurant Association Educational Foundation are proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. Much like the industry we represent, we have a dynamic, diverse, and inclusive culture, grounded in trust, hospitality, collaboration, and innovation....


  • Chicago, United States Kpler Full time

    At Kpler, we simplify global trade information and provide valuable insights. Founded in 2014, our goal is to help over 10,000 organisations by offering the best intelligence on commodities, energy, and maritime through a single platform. Working at Kpler means you'll be a key player in turning complex data into strategic resources for our clients. Your role...


  • Chicago, United States Relativity Full time

    As the Product Marketing Manager for Relativity's Extend product portfolio, you will be part of the team developing our go-to-market strategies for our newest and fastest-growing product suite at Relativity. You will be responsible for developing messaging, positioning, and content, as well as working with a cross-functional team to execute on marketing...


  • Chicago, Illinois, United States Epsilon Full time

    Job Description The Epsilon Data Practice is seeking a passionate marketer to leverage our industry-leading data and translate it into strategic marketing initiatives. You'll collaborate with key stakeholders across Data, Marketing, and Sales to unlock the power of our data products and drive client adoption. In this role, you'll become the go-to expert on...


  • Chicago, United States Coupa Software Full time

    Responsibilities:Gain an understanding of key personas, use cases, and value drivers for Coupa productsDevelop clear, concise, and compelling product positioning and messagingEnable sales and customer success organizations to effectively understand and articulate the value of Coupa's offeringsCreate and manage the right set of sales tools, collateral, and...


  • Chicago, United States LHH Full time

    LHH is recruiting for a full-time, International Product Marketing Manager for one of our clients in the durable goods/consumer goods industries.Location: Chicago, IL - Hybrid Office ModelCompensation $95K-120K based on experience and bonus and benefitsApply if you have the required experience:Bachelor's Degree in Marketing, Business, or similarMinimum of 3+...


  • Chicago, United States LHH Full time

    LHH is recruiting for a full-time, International Product Marketing Manager for one of our clients in the durable goods/consumer goods industries. Location: Chicago, IL - Hybrid Office Model Compensation $95K-120K based on experience and bonus and benefits Apply if you have the required experience: Bachelor's Degree in Marketing, Business, or similar...


  • Chicago, United States LHH Full time

    LHH is recruiting for a full-time, International Product Marketing Manager for one of our clients in the durable goods/consumer goods industries.Location: Chicago, IL - Hybrid Office ModelCompensation $95K-120K based on experience and bonus and benefitsApply if you have the required experience:Bachelor's Degree in Marketing, Business, or similarMinimum of 3+...


  • Chicago, United States BUNN Full time

    SUMMARY The role of the Product Manager at BUNN is one that provides voice of customer leadership and insights to our New Product Development teams. This is a manager level position responsible for the development, implementation, and on-going management of product strategies for both current and new products. The objective is to manage assigned product...


  • Chicago, United States Coupa Software Full time

    Responsibilities: Gain an understanding of key personas, use cases, and value drivers for Coupa products Develop clear, concise, and compelling product positioning and messaging Enable sales and customer success organizations to effectively understand and articulate the value of Coupa's offerings Create and manage the right set of sales tools, collateral,...


  • Chicago, United States Tik Tok Full time

    Responsibilities Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help...


  • Chicago, United States Relativity Full time

    The Specialist, Product Marketing is responsible for contributing to product strategy, executing ongoing go-to-market activities, delivering high-quality content, and providing support to customer-facing teams. As strategic, cross-functional partners to teams including Product Management, Sales, Customer Success, and Marketing, this position will work with a...