Product Marketing Manager

3 weeks ago

Chicago, United States Relativity Full time
As the Product Marketing Manager for Relativity's Extend product portfolio, you will be part of the team developing our go-to-market strategies for our newest and fastest-growing product suite at Relativity. You will be responsible for developing messaging, positioning, and content, as well as working with a cross-functional team to execute on marketing strategies.
This role will ideally be a Hybrid position based at our Chicago Office: 231 South LaSalle Street, requiring a 2-day per week in office presence. For the right candidate, we are open to remote.
Job Responsibilities:
  • Market research and analysis on target customer sub-segments
  • Stay abreast of and share industry, competitor, and customer behavior trends
  • Work hand in hand with our sales leaders and front-line sales and success reps to understand how our messaging and content is resonating in the field, including attending and participating in sales meetings
  • Contribute to customer and field advisory boards
  • External messaging and positioning
  • Develop impactful persona and segment-based messaging, value propositions, and supporting collateral that describe the unique benefits of the offering for your segment.
  • Champion the buyer's journey and map digital content and assets to appropriate stages for a great user experience and campaign optimization.
  • Manage the creation and regular updates of website content, ensuring that the latest messaging is represented. Monitor and increase our digital presence engaging with the SEO and web teams.
  • Develop content such as customer presentations, sales enablement materials, case studies, sales plays, videos, eBooks, infographics, and blog posts.
  • Go-to-market planning and execution
  • Effectively represent Relativity at industry conferences and lead sessions at Relativity Fest and other owned conferences
  • Partner with demand generation to develop strategies to promote key messages and contribute to demand generation and influence goals
  • Develop event strategies and support and manage key conferences and events including speaker selection, content reviewers, messaging support, and related event staff management.
Minimum Qualifications
  • 5+ years of experience in product marketing or a related role
  • Strong written and verbal communication skills
  • Experience or strong interest in the technology sector
Preferred Qualifications
  • Solid understanding of the sales life cycle and sales metrics.
  • Experience with channel sales and to/through partner messaging
  • Proficiency in excel and with market sizing
  • Excellent problem solving and project management skills.
  • Ability to manage multiple projects simultaneously and prioritize based on company and team objectives.
  • Ability to meet deadlines and drive projects to completion.
  • Meticulous attention to detail.
  • #LI-Hybrid
  • #LI-GS4
Compensation:
  • Relativity is committed to competitive, fair, and equitable compensation practices.
  • This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus target of 10%, and long-term incentives. The expected salary range for this role is between $106,000 to 158,000. The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.

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