Communications and Marketing Specialist

4 weeks ago

Tallahassee, United States CDR Maguire Inc. Full time

ESSENTIAL FUNCTIONS:

+ Develops, owns, and executes a digital marketing strategy.

+ Evolves all current digital channels, implementing best practices and utilizing data and insights for continued evolution.

+ Drives the growth, engagement, and regular maintenance of all social channels.

+ Understands and leverages digital platforms to optimize performance.

+ Analyzes data and advises stakeholders on best practices, new opportunities, and next steps.

+ Measures and reports performance of all digital marketing campaigns.

+ Manages day-to-day communications with internal teams and any agency partners.

+ Oversees, administers, and monitors departmental budget.

+ Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.

+ Ensures that appropriate structures, systems, competencies, and values are developed to meet or exceed the expanding territories' goals.

+ Develops an ongoing liaison with key leaders of newly acquired Spas.

+ Provides support teams for all Spas to ensure that significant developments in the field are identified and monitored.

+ Drives organizational awareness by communicating existing strategies to senior leadership.

+ Collaborates with managers on ways to expand market share.

+ Leads the planning and implementation of all special projects within the department.

+ Facilitates the definition of all project scopes, goals, and deliverables.

+ Defines project tasks and resource requirements and develops full-scale project plans.

+ Manages project budgets and project resource allocation.

+ Monitors the progress of all projects and reports regularly to stakeholders.

+ Implements and manages project changes and interventions to achieve project outputs.

+ Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.

Requirements

EDUCATION, EXPERIENCE AND SPECIAL SKILLS REQUIRED:

+ Bachelors degree in business administration, marketing, or related field required

+ Masters degree preferred

+ Minimum 5 years of relevant experience

+ Excellent leadership skills, business acumen and ability to effectively manage

+ Excel at strategic thinking, be open to new perspectives and better ways to do things; and be creative, a visionary, and manage innovation well

+ Must be results-driven

+ Must have superior decision-making skills

+ Must have the ability to delegate effectively

+ Must possess executive-level communication and influencing skills with the ability to resolve issues, build consensus among groups of diverse internal/external stakeholders

+ Growth mindset with the ability to outline the long-term vision and strategy.

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