Head of Marketing

4 weeks ago

Tallahassee, United States PEScience Full time

Unique opportunity to be part of the evolution of a 14-year old innovative sports nutrition brand. Assist in defining and building the marketing and creative for our company, built on the foundation of high consumer trust and innovative formulas. As a company that sells both D2C and B2B it is important that our strong brand values and vision of our next chapter connect with all audiences we serve to.

Reporting directly to the CEO the Head of Marketing position will serve a crucial role in designing an integrated strategy for social, influencer and owned & operated digital channels. This is a critical leadership role within a high growth function with a huge scope for impact in a fast paced, highly competitive market.

PEScience refuses to be followers of trends, and instead looks to set them. Our 14 years of growth have proven our philosophy works, as we recognize the need to always be evolving. We take a non-traditional but equally effective approach to deploying social media and digital channels to reach consumers, engage the brand in culture and support our customers along their fitness and wellness journey.

Responsibilities

Setting & executing strategy and vision

Create and implement digital, social & influencer strategy to drive increased followership and engagement Implement innovative social + digital strategies that leverage consumer insights and brand strategy to build a best-in-class engagement approach that results in meaningful and long-lasting relationships with our community Work collaboratively and cross functionally Plan and execute product launches across multiple sales channels

Social Media & Influencer Marketing

Lead end-to-end process from social strategy and influencer partnerships to organic and paid creative development, product launches, and campaign execution Develop key performance indicators that align to business objectives; set measurable goals, track conversions, and measure success of social and influencer program Develop platform-specific strategies and content execution plans for organic social (macro and micro) to amplify brand messaging, drive awareness from the brand, support new product launches, drive revenue and grow engagement and reach across TikTok, Instagram and key social channels. Establish integrated social media and influencer marketing campaigns that amplify the overall brand strategy and drive tangible business impact. Maintain an expertise of content types and audiences across all social channels. Exhibit an outstanding understanding of the digital world, leading trends, and changes in consumer behavior, identify social innovations to leverage on key social platforms, as well as across digital touchpoints including chobani.com and via our CRM (namely email) program Lead daily communications and strategy Propose, maintain and manage a budget across social, influencer and digital; including proposal for paid media to boost reach and engagement Lead quarterly and monthly social reporting that translates data into actionable insights

Owned Properties/CRM

Develop the strategy for the role of our email marketing within the broader marketing strategy Ensure owned properties align to our brand content digital demand, SEO and social goals and are managed with the consumer journey in mind. Lead all aspects of the monitoring and evaluation of comments, ratings and reviews, measure activity and analyze traffic patterns, activity levels and how well social media messages are received. Provide feedback to brand team and marketing leadership and make recommendations for improvements.

Requirements

6+ years of relevant work experience in social media, influencer and/or community marketing including owned & operated channels. Bachelor’s Degree or Certificate required. Strong understanding of modern digital media (websites, search, social media, content marketing, influencers, video, mobile). Deep understanding of the digital world, be on the pulse of new-age digital innovation (initiatives and platforms) and micro & macro influencer marketing strategies. Proven success across social media, influencer, and paid (personally or commercially) with metrics and/or case studies. Proven track record to manage influencer and creator relationships. Demonstrated ability to apply social analytics and translate them into actionable takeaways. Self-starter with an entrepreneurial mentality. Creative approach to new ideas, experimentation with new initiatives that fuel growth

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