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Senior Product Manager, Student Product Marketing

2 months ago

Lexington, United States Workday Full time

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

Join a diverse and dedicated team of highly motivated workmates, who are passionate about creating and launching powerful stories in the market. The product marketing team strives to always be a proactive and strategic force in Workday’s growth and help accelerate solution adoption by customers and prospects. We are a team of passionate and collaborative solution marketers that have a lot of fun along the way

About the Role

Our Student Product Marketing team is looking for a Product Marketing Senior Manager to drive messaging and support marketing activities and sales enablement specific to Workday Student. Do you enjoy crafting stories, research, writing and marketing? Are you a higher education professional that is also passionate about technology? Do you thrive in a highly collaborative environment with ample opportunities to engage with customers and speak in front of a crowd? As a Product Marketer at Workday, you will position and evangelize our Student Management solutions.

Areas of responsibility will be:

Product knowledge - develop and maintain in depth Workday Student product and competitive knowledge across admissions, enrollment, financial aid, student finance, and more.

Content development - create marketing and sales collateral, such as white papers, datasheets, executive presentations, etc.

Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.

Marketing enablement - support compelling demand gen campaigns that speak to key personas.

Market and competitive intelligence – be the expert on your buyers, how they buy and their buying criteria; be the specialist on your competition.

Establishing & meeting hard deadlines.

About You

Basic Qualifications

5+ years of product/solutions/services/enablement marketing experience

Bachelor's degree (BS/BA), MBA a plus

Other Qualifications

Deep knowledge of higher education industry, specifically relating to the student experience from admissions through graduation

People and management skills to interact with colleagues and cross-functional teams, and third parties

Superior written, verbal and presentation skills along with attention to detail and an eye for quality

Creative storyteller and passionate about messaging

Ability to grasp and translate technical capabilities into benefits

A flexible & effective influencing style

Self-starter and strong finisher with a positive, can-do attitude; act as proactive, take-charge lead on projects

Great at taking feedback and channeling it toward growth

Efficient, quick to results approach

Do you have any writing samples you are proud of? A video you’ve produced? Share it with us when you apply and join the revolution of user-friendly enterprise management systems of tomorrow. Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please

click here

.

Primary Location: USA.MA.Boston Primary Location Base Pay Range: $136,400 USD - $204,600 USD Additional US Location(s) Base Pay Range: $123,400 USD - $207,600 USD Our Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process #J-18808-Ljbffr