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Database Marketing Manager

4 months ago

Hanover, United States CareerBuilder Full time

Overview

Why We Need Your Talents:

The Manager of Loyalty Marketing is responsible for the successful execution of Marketing Campaigns, including but not limited to campaign build, list generation, program build, execution, and reporting. Ensures the integrity of the Live player tracking databases. Is an expert at analyzing trends and KPIs in customer behaviors and spend throughout the property to make recommendations on sales, marketing, and customer service strategies.

Responsibilities

Where You'll Make an Impact:
Reports to Director of Loyalty Marketing
Responsible for all Live Campaigns builds, offer assignments, and communications.
Maintain the Direct Mail calendar
Collaborate with the Digital Marketing Manager regarding email deployments
Manages all elements of campaigns: segmentation, creative, proofing, internal and external communication, reporting, etc.
Ensures the integrity of the CMS database for accuracy and protection of proprietary guest and gaming data.
Responsible for monitoring database health & campaign specific KPIs.
Marketing Subject Matter Expert for the casino's CRM along with working knowledge for following systems: Aristocrat - Oasis 360, Everi, and Enterprise Data Warehouse (EDW).
Manages all marketing campaign program Proformas and Postformas.
Manages EDW and CRM business rules needed to support campaigns strategy and execution. Work along with Development team to accomplish needed elements for CRM
Directly responsible for all Direct Marketing budgets (OPEX, CAPEX, Free Play) and all elements of it (forecast, reconciling, purchasing requisition process).
Skills to Help You Succeed:

Maintain strict confidentiality and integrity in customer information, financial data, marketing plans, and policies.
Multi-Project management experience - manage multiple campaigns, programs, channels, and timelines in high pace environment.
A clear and concise communicator.
Experience with Direct Mail specifications print production & postal regulations.
Ability to read and write SQL
Strong Excel Skills Required
Self-starter with propensity to learn on their own.
Able to demonstrate good business acumen.
Knowledge of hospitality, casino operations, marketing, and analysis.
Strong strategic thinking and planning skills including the ability to anticipate trends, situations, or changing market conditions.
Utilization of data analytics, accounting, finance, and valuation concepts.
Ability to analyze and interpret departmental needs and results.
Ability to solve complex problems.
Ability to perform assigned duties under frequent time pressures.
Ability to maintain mental concentration for significant periods of time.
Broad variety of tasks and deadlines requires an irregular work schedule.
Ability to perform assigned duties in an interruptive environment.
Flexible to the changing business needs.
Curious and willing to challenge the status quo.
Ability to interact with guests and team members professionally, including the ability to speak in front of groups.
Strong influencing and relationship-management skills. The ability to interact with stakeholders of all levels and understand their interests and goals.
Team player and always willing to assist and take on extra duties as assigned.
Must be a legal permanent resident of United States.
Always maintain a pleasant, friendly, and welcoming attitude always.
Have complete knowledge of all Marketing and property wide activities.
Must be able to obtain and maintain Gaming License as mandated by the Maryland Lottery & Gaming Control Agency and the Pennsylvania Gaming Control Board.
Qualifications

Must-Haves:

Minimum of three (3) years of experience in Database Marketing.
Minimum of two (2) years in a managerial role of people and processes.
A 4-year degree in related field or equivalent work experience.
Physical Requirements:

Ability to:
Stand for extended periods of time.
Reach for specific objects at short distances in local working area.
Sit 60% of the time
Occasionally lift up to 50 lbs
Use of stairs and elevators
What We Offer

Perks We Offer You

Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
Generous retirement savings options are available.
Free uniforms
Free parking
Discounted meals
Service and Attendance bonuses
Tuition reimbursement
Discounts on hotels, theme parks, travel, and more
Life at Live

24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.

Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency

You may be exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noisess.