Marketing Tradeshow Specialist

2 weeks ago

Portsmouth, United States International Association of Privacy Professionals Full time
Job Summary

The specialist will partner with the various cross departmental teams to develop the IAPP Booth Central experience for target audiences, with the focus to achieve IAPP's strategic goals. They will handle booth design recommendations, budget and expenses, onsite management, lead management, booth inventory/shipping, and exhibit support. The specialist will serve as a key contributor to advancing the company's trade show program through innovation, efficiency, and analytics.

Essential Duties and Responsibilities

  • Actively identify inefficiencies in Marketing workflow and develop processes and best practices to solve them, thus, maximize marketing performance.
  • Conceptualize booth physical structure and attendee flow per event based on messaging strategy, space allocation, attendee volume to maximize business results (lead generation, product messaging, etc.) and provide an exceptional attendee experience.
  • Negotiate vendor contracts and manage IAPP Central booth budgets and expenses while evaluating event effectiveness.
  • Train onsite IAPP Central booth staff and oversee onsite logistics.
  • Manage/assess inventory of promotional items, collateral, supplies for booth. Oversee the production and delivery of marketing booth structure, merchandise and collateral in a timely manner for all internal and external events.
  • Create, maintain and analyze metric reports and documentation while examining booth activities, effectiveness, and business impact.
  • Create, develop, and update a Marketing process document library.
  • Create, maintain IAPP Central booth schedules.
  • Review and update production template schedules and report automations.
  • Attend internal and external events to represent IAPP as assigned.
  • Maintain proficiency in and optimize technologies and programs used by marketing team.
Additional Duties
  • Additional duties as assigned.
  • Must be able to travel internationally on occasion.
Minimum Qualifications

Education and/or Experience
  • Bachelor's degree (B.A./B.S.) with 3-5 years related experience and/or training; or equivalent combination of education and experience
  • Experience using project management software
  • Knowledge of creative development process
  • Strong interpersonal and communication skills
  • Prior experience with SmartSheet is a plus
  • High level of professionalism; a proactive, collaborative, self-starting team player who looks for ways to improve processes
  • Ability to adapt to changing business landscape
  • Proficiency in Microsoft Office Suite


Work Environment

At the IAPP, we value in-person connections fueled by fun, excellence, and communication. To align with this value, we have a hybrid work environment that allows for two remote days and three days in our Portsmouth, NHoffice.

About the IAPP

The International Association of Privacy Professionals is the largest and most comprehensive global information privacy community and resource. Founded in 2000, the IAPP is a not-for-profit organization that helps define, promote and improve the privacy profession. More information about the IAPP is available at iapp.org.

What We Offer

Working at the IAPP is an opportunity like no other. In addition to a competitive compensation package including base salary, bonus and a full range of benefits, the IAPP offers a creative, supportive and flexible environment. Other perks include casual dress, a dog-friendly office, summer hours, and sabbaticals after seven years of service. We work in a "get-stuff-done" culture that values respect, personal and professional growth, and an entrepreneurial attitude. We have been named to Business NH Magazine's Hall of Fame for "Best Small Companies to Work for in NH."

Want to be part of our dynamic and rapidly growing organization? View more information about all of our open positions on our website: iapp.org/careers.

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