Manager, Social Media
2 weeks ago
Description:
Reporting to the Director of Social Media in the Communications Department, the Social Media Manager helps to drive growth and increase awareness in order to advance the understanding and recognition of the PA profession. He/she will use AAPA’s social channels to serve existing social audiences and meet members where they are in order to build community and demonstrate the value of membership. He/she will also use these platforms to reach new external audiences and AAPA’s vast array of stakeholders and community leaders to raise the relevancy of the PA profession. The Social Media Manager is responsible for managing the day-to-day production and scheduling of social copy on all social platforms and will support and execute a comprehensive organic and paid social media strategy. He/she collaborates with teams across the organization to strategically identify opportunities that are appropriate for AAPA social channels, and creates clear and accurate copy that has a consistent voice/tone and is reflective of AAPA’s voice and strategic goals that distinguish it as a business. The Social Media Manager will strategically engage AAPA’s social channels in order to retain members, increase engagement, and raise awareness with AAPA’s various stakeholder communities (members, patients, partners, other healthcare and medical organizations, legislators/regulators, etc) to foster positive customer behavior. He/she monitors performance and continually tests and adjusts for optimization.
Responsibilities:
Executes on social media strategy in coordination with the Director of Social Media for communications efforts, marketing campaigns, and social requests across the organization.
Handles the day-to-day operations of AAPA’s social media channels: manages social media calendar, writes social copy, creates graphics, edits images, schedules social media posts.
Generates, edits, posts, and shares engaging social content daily (e.g. original text, photos, videos, and news) to support communications efforts, marketing campaigns, special projects, and sponsored content.
Produces and edits graphics and other creative assets to support communications social campaigns that align with AAPA’s content strategy.
Monitors AAPA social channels, provides customer support, responds to inquiries, and works with appropriate internal department to ensure social audience receives accurate and timely information.
Identifies opportunities for AAPA to grow channels with new, external audiences and engage with these audiences on social media.
Tracks, analyzes, and reports social media metrics for AAPA channels to determine key performance indicators, especially related to how social media is meeting organizational goals. Presents findings and provides strategy recommendations and campaign optimization suggestions to internal stakeholders.
Assists with social media strategy, supports, and implements social media tactics including live coverage around Annual Conference, PA Week, and other company-wide initiatives as needed.
Identifies potential partnership opportunities with social media influencers – both individuals and groups; conducts outreach to foster positive relationships via social media and to build AAPA’s network of partners and potential partners.
Provides innovative ideas for campaigns and initiatives based on best practices.
Stays current on latest social media trends, tools, platforms, and best practices.
Qualifications:
Bachelor’s degree in communications, public relations, journalism, marketing, or a related field required.
3-5 years of experience coordinating social media, communications, marketing, writing, and editing for an organization or entity.
Excellent writer and editor who meticulously checks content for errors and possesses an impeccable eye for detail in identifying inaccuracies.
Professional experience using Facebook, LinkedIn, Twitter, and Instagram on behalf of an organization or entity.
Professional experience with design software such as Photoshop or Canva required, along with a strong interest in graphic design.
Professional experience with social media scheduling platforms such as Hootsuite Enterprise and Later.
Professional experience pulling metrics on behalf of an organization or entity.
Professional experience with content management systems such as WordPress.
Professional experience with project management and collaboration software, including Basecamp, SharePoint, Microsoft Teams, Zoom, etc preferred.
Energetic, proactive, creative, and collaborative team member.
Takes initiative and personal ownership & accountability to juggle multiple projects, meet deadlines, and work under pressure.
Autodidactic - willing to independently learn new tools and skills, and work independently with limited oversight.
Knowledge of public health or healthcare field a plus.
The American Academy of Physician Associates is an Equal Opportunity Employer and considers all qualified applicants without regard to color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability and any other classification protected by law.
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