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Social Media Marketing Coordinator

3 months ago

Alexandria, United States Explore Alexandria Minnesota Full time

The Social Media Marketing Coordinator is responsible for implementing social media marketing initiatives that are in alignment with the strategic objectives of the organization. Additionally, this role involves direct interaction with prospective visitors both in person and indirectly, through representation of Explore Alexandria at various conventions and marketing events. This involves active participation in the planning and development of these events.

Key Responsibilities

       Develop and implement social media strategies to increase brand awareness and engagement

       Create and curate engaging content for various social media platforms

       Monitor social media channels for trends, opportunities, and consumer feedback

       Stay up-to-date with industry trends and best practices in social media marketing

       Plans and develops regular social media content and campaigns on platforms such as Facebook and Instagram.

       Maintains social media calendar and tracks marketing content deadlines, requesting/creating content for digital and print publications.

       Prepares swag bags, information packets, and other marketing materials.

       Crafts compelling written and visual content.

       Analyzes social media campaigns and provides recommendations on social media and marketing expenditures.

       Organizes and catalogs digital media assets.

       Maintains current knowledge of social media marketing trends.

       Updates website and maximizes content for SEO.

       Participates in trade shows, conventions, and other marketing events representing Alexandria as a tourist destination.

Desired Skills/Qualifications

       Experience with marketing on social media platforms (Facebook, Instagram, etc.)

       Website design/SEO knowledge (WordPress, Beaver Builder, Google Analytics 4, etc.)

       Strong computer and design skills (experience with Adobe Suite, Canva, Microsoft Office, Google applications, Dropbox, etc.)

       Strong organizational and interpersonal skills

       Attention to detail

       Professional writing skills

       Reliable transportation and auto insurance

  • Ability to lift/move up to 50 lbs.Ability to sit and/or stand for long periods of time