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Program Manager, External Communications

4 months ago

Boston, United States Mass General Brigham Full time

**Program Manager, External Communications**
- (3291601)

**General Summary/Overview**:
The External Communications Program Manager plays a critical role on the Mass General Brigham (MGB) team, effectively supporting the development and implementation of an organization-wide public relations and communications strategy. The Program Manager proactively seeks out newsworthy research findings, important system initiatives and engaging patient stories to pitch them to members of the national, regional and local media and support a positive image of the MGB healthcare system. The Program Manager communicates MGB clinical and institutional activities through an ongoing media relations and communications program, including the development and dissemination of newsworthy materials. Duties involve developing communication materials, including proactive media pitching, media advisories, press releases, reactive response and interview prep documents.

Working closely with the Senior Director for External Communications, the Program Manager’s main focus will be on MGB’s core, community health and health equity initiatives. These will center on community health, including an emphasis on MGB’s For Every Patient, a commitment to high-quality, personalized care centered on equity. Other key areas will include maternal health, behavioral health and substance use disorder. MGB’s United Against Racism initiative and its core equity values will run through the heart of this proactive work. The Program Manager will work with team members to promote key initiatives, efforts, research, patient stories and thought leadership in these areas.

The Program Manager also must be capable of handling numerous responsibilities and media inquiries simultaneously. They must have strong, multi-faceted communication expertise with an emphasis on writing skills, digital media, organizational savvy/relationship skills, and the ability to meet deadlines. Excellent communication skills, including writing, a fresh and creative approach to engaging media, as well as strong organizational abilities are essential, as is the capacity to plan, coordinate and evaluate multiple projects and programs. The position requires strong professional skills, a collaborative spirit, and the ability to establish priorities and work well under pressure and tight deadlines. Also required are an understanding of and respect for sensitive issues related to patient care and confidentiality, as well as an understanding of and appreciation for embargoes associated with scientific publication in peer-reviewed journals. The Program Manager must be able to work as a team member as well as independently on projects.

**Principal Duties and Responsibilities**:
1. Reports to the Senior Director of External Communications.

2. Supports the execution of media relations strategy, activities and proactive placement of positive messages for MGB across select earned and owned media channels, to support key clinical services, system priorities, and departmental goals.

3. Researches, writes and disseminates news releases as appropriate, as well as media advisories and story pitches to appropriate news media outlets, in accordance with media relations procedures and policies and within deadlines.
4. Initiates proactive media coverage about patient care, research, and community initiatives to local, regional and national media.

5. Responds to the many inquiries from the local, regional, national, international and trade media in accordance with media relations’ procedures and represents the system in a professional manner to the media.
6. Develops relationships and established trust with various departments, employees and staff throughout the system to determine the need for publicity, identify the opportunities, initiate media coverage and evaluate the effectiveness of the strategy. Has an acute awareness of the interests, needs and sensitivities among the system’s various audiences, including patients, families, employees, volunteers, physicians, donors, trustees and the general public.
7. Assists in the facilitation of media interviews for MGB experts, including obtaining necessary approvals, arranging logistics, providing media training, conducting advance preparation sessions and staffing story opportunities.

8. Escorts media representatives, news crews and photographers through our hospitals when needed.

9. Develops and enhances relationships with members of the media and follows changes in staffing among reporters and editors who may be involved with news and features that relate to the MGB system.
10. Coordinates across the MGB MarComm department to ensure news content is distributed to appropriate audiences across appropriate internal, social media, digital and marketing channels.
11. Responsible for monitoring all media activity and placements related to MGB news, its key constituencies, its competitors and issues affecting the healthcare industry. Ensures timel