Google Ads Specialist

2 weeks ago

Woodland Hills, United States Legal Soft Solution Full time

At Legal Soft, the Google Ads Specialist plays a pivotal role in driving customer acquisition. The specialist is primarily responsible for creating, managing, and optimizing advertising campaigns on Google Ads, ensuring that our services reach the right audience in the most effective manner. Through strategic planning, execution, and data-driven adjustments, they maximize conversions and ensure optimal ROI.

**Responsibilities**:
**Campaign Strategy and Planning**:

- Collaborate with clients or internal stakeholders to understand their advertising goals, target audience, and budget.
- Conduct thorough keyword research and competitor analysis to identify opportunities for campaign optimization.
- Develop comprehensive Google Ads campaign strategies, including ad copy, bidding strategies, and targeting options.

**Campaign Creation and Management**:

- Set up and configure Google Ads campaigns, including ad groups, keywords, ad extensions, etc.
Write compelling ad copy and create relevant landing pages to improve ad quality and maximize click-through rates (CTR).
- Monitor campaign performance, including click-through rates, conversion rates, and cost-per-conversion, and make adjustments as necessary.
- Optimize campaign settings, such as bid adjustments, ad scheduling, and targeting options, to improve performance and meet campaign objectives.
- Conduct A/B testing on ads and landing pages to identify the most effective strategies for conversion optimization.
- Regularly analyze campaign data and provide detailed reports to clients or internal stakeholders, highlighting key performance metrics and recommendations for improvement.

**Budget Management and ROI Analysis**:

- Monitor campaign budgets (experience with monthly spend of $25,000) and adjust bidding strategies to ensure efficient allocation of ad spend.
- Analyze return on investment (ROI) and key performance indicators (KPIs) to evaluate campaign success and make data-driven decisions.
- Provide insights and recommendations on budget allocation and campaign optimization to maximize ROI and meet client objectives.

**Continuous Learning and Team Collaboration**:

- Keep up-to-date with the latest industry trends, best practices, and algorithm updates related to Google Ads.
- Collaborate with cross-functional teams, such as designers, developers, and marketing managers, to ensure consistent messaging and alignment with overall marketing strategies.

**Qualification**:

- 3 years of experience with Meta advertising platforms.
- Familiarity with platform analytics and ad management tools.
- Strong analytical and critical thinking skills.

**Soft Skills**:

- 4 years of proven experience in managing Google ad campaigns.
- Monthly budget management of $25,000 or more
- Proficiency in tools such as Google Analytics, Google Ads Editor, Google Tag Manager and other ad tech tools.
- Strong analytical mindset and familiarity with performance metrics.
- Excellent written and verbal communication skills.

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