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Associate Director, Mds Us Oncology Care Marketing

4 months ago


Franklin Lakes, United States BD Full time

**Job Description Summary**:
We are** the makers of possible**

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a **maker of possible** with us.

**Summary**:
As Associate Director, MDS US Region, you will lead marketing for the BD Oncology Care product lines in the US Region within the Medication Delivery Solutions business unit. Your responsibility will span the Hazardous Drug Solutions and Port Access businesses. You will a play a critical role in leading downstream, regional marketing efforts including the annual strategic review, marketing planning, financial budgeting and Sales support to drive growth. This role has responsibility for directly leading a marketing manager associate and requires marketing expertise in advanced set of skills and knowledge, e.g. branding, product launch, commercial execution.

**Primary Responsibilities**:

- Utilizes the BD Way of Marketing methodology, competencies, and tools to evaluate US competitive marketing strategy and moves to renew/refine strategy including go-to-market elements to accelerate growth and product category share gain and achieve and exceed growth expectations in dollars, units, and gross profitability targets.
- Develops and manages all aspects of annual strategic review (ASR) and marketing plans for assigned products to ensure the achievement of financial/budget expectations and product line strategies, including market sensing, market development and marketing mix.
- Works with customer facing functions including, but not limited to, Oncology and Vascular Care Sales, Customer Service, Directors of National Accounts, Channel Management and aligns with, and where required establishes relationships with GPOs, Distributors, and other pertinent customers and partners to drive growth.
- Establishes and maintains relationships with US based thought leaders, key opinion leaders, prioritized associations and medical societies as required to stay updated on current and emerging trends in clinical practices, market, and competitive trends.
- US Region Tracking, monitoring, and reporting in a cohesive and articulate manner account wins, losses & pricing adjustments - and synthesis of opportunities and risks. The Associate Director will be required to provide regular reports to Management and provide input to budget, projections, and forecasts.
- Participates as a Marketing Core Team Member on cross-platform teams initiatives, delivering the marketing leadership and support needed to the relevant projects. Works constructively with internal functions including Regulatory Affairs, Medical Affairs, Quality, Finance and leadership.
- Ensure that all activities are consistent with the BD core values and comply with relevant acts, legal demands, and regulatory and ethical standards.
- Develop, and utilize market analyses and market research where necessary, and evaluate results to optimize the marketing planning process.

**Minimum Requirements**:

- Minimum 6 years of marketing experience required.
- Minimum bachelor’s degree, MBA preferred.
- Life Science Industry experience required.
- Strong Excel and PowerPoint skills required, PowerBI and Salesforce preferred.
- BD Way of Marketing experience is preferred.
- Strong cross-collaboration skills and proven experience working with customers and sales.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

**Why Join Us?**

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson and Company is an Equal Opportunity/Affirma