Senior Director, E-Commerce Marketing

1 month ago

Franklin, United States OMNIA Partners Full time

Senior Director of E-Commerce Marketing


Reports to: Vice President of Marketing – OPUS


Job Overview:

This position is responsible for customer lifecycle marketing for OMNIA Partners new e-commerce platform, OPUS. The person in this role is responsible for driving growth and transaction volume within this revolutionary B2B procurement platform. Working with the rest of the OPUS marketing and product teams, the Director will be tasked with designing and building customer marketing and retention programs across all marketing channels that drive increased customer lifetime value.


The ideal candidate will have a strong background in direct B2B or B2C e-commerce marketing, with proven expertise building customer marketing strategies and automated nurture campaigns.


Key Duties & Responsibilities:

  • Partner closely with all relevant commercial teams (Marketing, Sales and Product) to design a strategic, integrated marketing approach to maximize customer lifetime value.
  • Direct the buildout of the tech stack to support customer lifecycle marketing.
  • Lead the planning and execution of automated email nurture campaigns based on various trigger events to drive customer behavior; integrate other marketing channels and sales calls to automated campaigns where appropriate.
  • Provide direction and vision for customer and campaign data management.
  • Rigorously analyze campaign performance and customer value metrics to inform strategic changes to marketing campaigns.
  • Partner with other marketing teams to build creative campaign content that aligns with OPUS brand positioning.
  • Assist in analysis to continuously refine the customer journey and adjust marketing efforts accordingly.
  • Provide input for platform design and UI/UX to support increased transaction volume.


Training/Skills/Experience: (Minimum relevant work experience for successful job performance.)

  • 7+ years of total marketing experience, with a minimum of 3 years of direct responsibility for e-commerce retention marketing functions.
  • Demonstrated success driving growth in key e-commerce marketing metrics (CLV, repeat purchase rate, customer retention, average transaction size).
  • Proven ability to build and manage campaigns inside a marketing automation platform such as Salesforce Marketing Cloud, Hubspot, Marketo, etc.
  • Analytical and math-oriented marketer with ability to make decisions based on data and KPIs.
  • Proven management skills and the ability to operate in a matrix environment.
  • Superb time-management and project management skills. Ability to independently prioritize and meet deadlines.


Education Requirements:

  • Bachelor’s Degree in Marketing, Business or related field



This role will ideally be based at our Franklin, TN office. Remote candidates willing to travel to the Franklin, TN office monthly will be considered.


OMNIA Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

  • Senior Director, E-Commerce Marketing

    1 month ago

    Franklin, United States OMNIA Partners Full time

    Senior Director of E-Commerce MarketingReports to: Vice President of Marketing – OPUS Job Overview: This position is responsible for customer lifecycle marketing for OMNIA Partners new e-commerce platform, OPUS. The person in this role is responsible for driving growth and transaction volume within this revolutionary B2B procurement platform. Working with...

  • Packaging Manager E-commerce

    3 weeks ago

    Franklin, United States Mars Full time

    Job Description:To drive NSV growth by delivering the packaging components for innovation and Science & Technology projects delivering to the Care Pet Nutrition Need state. Projects are typically complex in terms of design, expected technical solutions (materials and machinery), timescales and global scale. The associate will work closely with regional and...

  • Packaging Manager E-commerce

    3 weeks ago

    Franklin, United States Mars Full time

    JOB DESCRIPTION Job Description: To drive NSV growth by delivering the packaging components for innovation and Science & Technology projects delivering to the Care Pet Nutrition Need state. Projects are typically complex in terms of design, expected technical solutions (materials and machinery), timescales and global scale. The associate will work...

  • Sales Director in Senior Living

    2 months ago

    Franklin, United States Benchmark Senior Living Full time

    Joining the Benchmark Senior Living team means putting your passion to work. Our associates feel a sense of belonging with the care that they provide, empowered by the open and reliable team that surrounds them. Our diverse and skilled workforce takes immense pride in a shared commitment: a devotion to providing caring and dedicated service. In our...

  • Sales Director in Senior Living

    6 days ago

    Franklin, Massachusetts, United States Benchmark Senior Living Full time

    Sales and Marketing Leadership OpportunityBenchmark Senior Living is seeking a seasoned sales professional to join our team as a Sales & Marketing Director. As a key member of our leadership team, you will be responsible for driving sales growth and developing strategic partnerships to enhance our reputation as a leading senior living provider in New...

  • Global Capabilities Director

    2 months ago

    Franklin, United States Mars Full time

    Job Description:Mars is on a mission to be a digital-first business with ambitious targets to embrace the ongoing evolution in e-commerce. Our strategic priorities are clear as we strive to transform experiences and create deeper connections with our consumers, customers, and internal teams. We aim to offer a more comprehensive connected experience for pet...

  • Maintenance Director

    3 weeks ago

    Franklin, United States Benchmark Senior Living Full time

    Forge Hill in Franklin is seeking a Maintenance Director! Joining the Benchmark Senior Living team means putting your passion to work. Our associates feel a sense of belonging with the care that they provide, empowered by the open and reliable team that surrounds them. Our diverse and skilled workforce takes immense pride in a shared commitment: a devotion...

  • Senior Director, Client Development

    7 days ago

    Franklin, United States Epsilon Full time

    Job Description The Sr. Account Director is responsible for the overall leadership of a specified client relationships/businesses including the development of strategic plans, overseeing the execution of plans and program elements, and financial management. The Sr. Account/Director is expected to lead the business, from the highest level of strategic...

  • Dining Services Director

    24 hours ago

    Franklin, United States Benchmark Senior Living Full time

    Joining the Benchmark Senior Living team means putting your passion to work. Our associates feel a sense of belonging with the care that they provide, empowered by the open and reliable team that surrounds them. Our diverse and skilled workforce takes immense pride in a shared commitment: a devotion to providing caring and dedicated service. In our...

  • Strategic Partnership Development Director

    2 days ago

    Franklin, Indiana, United States FRANKLIN CHAMBER OF COMMERCE Full time

    Job SummaryWe are seeking a highly skilled and experienced professional to join our team as a Vice Chancellor of Strategic Partnerships at the Franklin Chamber of Commerce.Key ResponsibilitiesDevelop and maintain strategic partnerships with academic institutions, industry leaders, and community organizations to drive economic growth and development in the...

  • Senior Director, Client Development

    6 days ago

    Franklin, United States Epsilon Full time

    Job DescriptionThe Sr. Account Director is responsible for the overall leadership of a specified client relationships/businesses including the development of strategic plans, overseeing the execution of plans and program elements, and financial management.The Sr. Account/Director is expected to lead the business, from the highest level of strategic planning...

  • Senior Director, Client Development

    4 days ago

    Franklin, United States Epsilon Full time

    Job DescriptionJob DescriptionJob DescriptionThe Sr. Account Director is responsible for the overall leadership of a specified client relationships/businesses including the development of strategic plans, overseeing the execution of plans and program elements, and financial management.The Sr. Account/Director is expected to lead the business, from the...

  • Sr. Director, Accounts

    4 weeks ago

    Franklin, United States Central Garden & Pet Full time

    Description Senior Manager, Accounts Reporting to the Sr. Director of Accounts & eCommerce, the Senior Manager of Accounts will hold a critical position in growing our pet product business via managing current and new customer accounts. The Senior Manager of Accounts is responsible for customer relationship management, go-to-market reviews, new business...

  • Market Director

    2 months ago

    Franklin, United States UBS Full time

    Your role Are you driven by the desire to deliver exceptional client service? Are you a leader of change, always making sure your people and processes are fit for the future? We're looking for a Market Director to: • create a vision and business development strategy for Franklin, TN • coach financial advisors to deliver excellent client service, drive...

  • Field Sales Director- EU Markets

    2 months ago

    Franklin, United States Worldwide Supply Full time

    Purpose: Worldwide Supply is a recognized leader in the network hardware marketplace. Our business model includes the buying and selling of networking and telecommunication equipment globally. The purpose of the Field Sales Director is to identify, and create, significant recurring revenue and gross profit impacting opportunities at the senior executive...

  • Field Sales Director- EU Markets

    4 weeks ago

    Franklin, United States Worldwide Supply Full time

    Purpose: Worldwide Supply is a recognized leader in the network hardware marketplace. Our business model includes the buying and selling of networking and telecommunication equipment globally. The purpose of the Field Sales Director is to identify, and create, significant recurring revenue and gross profit impacting opportunities at the senior executive...

  • Executive Director

    2 days ago

    Franklin, Indiana, United States American Senior Communities Full time

    We are seeking an experienced leader to join our team at American Senior Communities as a Senior Leadership Position. This role will be responsible for fostering an environment of excellence and leading a caring team who make a difference in the lives of our residents.Key Responsibilities:Industry Expertise: The ideal candidate will have a strong...

  • Influencer Marketing Coordinator

    1 month ago

    Franklin, United States Magnolia Boutique Full time

    Influencer Coordinator:Fast-growing online women’s boutique is searching for a creative and assertive E-commerce Influencer Coordinator to join our team and help navigate collaborations during our rapid growth. We are looking for a fashion lover who is skilled in the latest social media and digital marketing trends, and is great at communication and...

  • Executive Director

    4 days ago

    Franklin, Tennessee, United States Fsachamber Full time

    About the OpportunityThe Fsachamber is seeking a seasoned professional to fill the role of Executive Director. This is a unique opportunity to join a respected organization that has been a driving force for economic growth and community development in the region for over 70 years.Job SummaryThe Executive Director will provide strategic direction, vision, and...

  • Sales Director

    1 month ago

    Franklin, United States VSL Employee Co LLC Full time

    Job DescriptionJob DescriptionJoin Our Team at Vitality Living as a Sales Director at Vitality Living Franklin!At Vitality Living, we are more than just a place of work; we are a vibrant community dedicated to creating meaningful experiences for our residents, families, and team members. At Vitality, everyone is not only encouraged to be themselves but...