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Marketing Decision Scientist

2 months ago

Menlo Park, United States Meta Full time

**Marketing Decision Scientist Responsibilities**:

- Help shape the team’s research agenda and manage research projects from end-to-end.
- Collaborate with Consumer and Business Marketing research teams to define relevant questions about survey methodology and quantitative measurement.
- Deploy appropriate quantitative methodologies to answer those questions.
- Develop novel approaches where traditional methods won’t do.
- Provide teams with usable measurement strategies and methodologies to meet their product and business decision needs.
- Deliver insights and recommendations clearly to relevant audiences.

**Minimum Qualifications**:

- Bachelor’s or Master’s degree and 5+ years experience or Ph.D. with 1+ year experience in the private sector answering social / consumer behavior questions.
- Track record of leading projects end to end in survey methodology, online panel research, non probability based sampling, and market research - as a primary client, researcher, or a vendor manager.
- Skilled at communicating analyses and results to both technical and non-technical audiences.
- Experience using SQL and using data manipulation and analysis software such as R, Python etc. for statistical modeling.
- Currently has, or is in the process of obtaining a Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience. Degree must be completed prior to joining Meta.

**Preferred Qualifications**:

- Degree in the social sciences (e.g., Economics, Political Science, Sociology, Psychology, Communication), or in a quantitative field (e.g., Statistics, Informatics, Econometrics).
- Expertise in quantitative and survey research methodologies (e.g., bias correction for surveys, survey sampling and design, regression modeling, causal inference from a survey outcome, panel recruitment, designing and analyzing longitudinal surveys, behavioral data analyses).
- Knowledge of consumer and/or special population marketing strategies and measurement (e.g. brand and product sentiment, brand affinity, and consumer segmentation).
- Interest for marketing strategy and problem solving.

**About Meta**: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.