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Marketing Program Manager

1 month ago

Menlo Park, United States AppleOne Employment Services Full time

Contract 6 months with potential for extension


We are seeking a Marketing Program Manager to join the Marketing team You'll work closely with senior leadership to drive operational & executional excellence across our Marketing Technology and Deployment teams, and have a prominent role establishing processes with cross-functional partners. This is a crucial role for enhancing & scaling our marketing capabilities — ensuring that our marketing managers, social managers, producers, strategists, and agency partners are set up for success in delivering the best work possible for our customers.


Qualifications

• 4+ years of experience in program and/ or project management in a highly regulated industry (i.e., Fintech, Technology, or Healthcare tech) that’s worked closely with marketing technology, data science, data engineering, and other key cross functional teams.

• Demonstrate excellent communication, organizational, and time-management skills

• Able to organize information quickly and at a high level in order to address potential roadblocks, define the best way forward, and communicate trade-offs where appropriate.

• Strong analytical skills - can analyze and interpret data to inform marketing decisions and identify risk in projects and programs early so that mitigation steps can be taken

• Experience operating and driving work independently in a dynamic environment, and comfortable navigating ambiguity

• Diligent work ethic and ability to adapt quickly while managing multiple projects simultaneously

• Understanding of audience build out and segmentation process (i.e. briefing Data Science, MarTech, and Eng teams. )

• Exceptional written and verbal presentation abilities

• Ideal candidate can build positive relationships with stakeholders


Responsibilities

• Work horizontally across all Marketing Functions, with your primary stakeholders being MarTech, Deployment, Data Science, & Data Eng.

• Interface with key cross-functional stakeholders: Legal, Data Science, Data Engineering, CX & Product, Paid Media

• Champion a culture of excellence by partnering with Marketing leadership to establish a scalable operating model to drive process efficiencies and simplification

• Build, implement, and maintain campaign toolkits, trackers and templates that continually improve the output and effectiveness of marketing team efforts

• Support the planning & objective setting processes, reporting, and communications cadences defined by assigned program’s scope

• Manage marketing information and archiving centers, ensuring documentation is kept up-to-date, files are properly archived, and that they reflect appropriate status and content

• Facilitate meetings to ensure information exchange and understanding across teams - creating and owning agendas, action items, and follow ups

• Support the budget management and tracking process specific to program area

• Onboard, coordinate, and cultivate relationships with both internal partners and external vendors and agencies specific to program area

• Ability to get into the details, manage multiple complex projects at once, and roll up your sleeves, and do hands-on work.