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Manager, Market Access Marketing and Strategy
3 months ago
Join a Legacy of Innovation 110 Years and Counting
Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a presence in more than 20 countries, Daiichi Sankyo and its 16,000 employees around the world draw upon a rich legacy of innovation and a robust pipeline of promising new medicines to help people. Under the Group’s 2025 Vision to become a “Global Pharma Innovator with Competitive Advantage in Oncology,” Daiichi Sankyo is primarily focused on providing novel therapies in oncology, as well as other research areas centered around rare diseases and immune disorders.
Summary
Develops and executes payer strategies and tactics to ensure inline product and pipeline product success and appropriate reimbursement placement In partnership with cross-functional stakeholders, this position will develop strategic plans and utilize appropriate tools and tactics to execute on disease education and brand initiatives for his/her assigned brands, customer segments (payers or systems), or function e.g. pull-through.
**Responsibilities**:
- Develop and implement payer marketing promotional campaigns including the messages and program materials to be used by Field Market Access with assigned customer segments. Deliverables include:
- Field Market Access material support for value message and pull through: visual aids, value decks and other brand messaging campaign elements/materials including non-personal materials as needed. Includes the development and implementation of pre-launch materials and disease state campaigns for launch approaching brands.
- Responsible for ensuring close collaboration with Brand teams and co-promote partners (if applicable) in order to ensure that all strategies and tactics as well as marketing mix align with the Brands’ goals and objectives.
- Regulatory approvals: Responsible for PMRT (Product Material Review Team) PGC (Promotional Grant Committee) process management related to projects and programs.
- Market research: Generates primary and secondary data points to support strategies through market research, advisory boards, and Field Market Access feedback mechanisms. Understand, monitor, and evaluate the effect of healthcare marketplace changes and evolving delivery systems, analyze alternative engagement models and develop strategic market access recommendations for in-line and pipeline products in assigned channels.
- Lead management of Managed Markets GPO program tactics
- Collaborate with GPO team to manage budget and all applicable content
- Develop new programs in collaboration with cross-functional stakeholders to educate customers about relevant healthcare topics
- Create access generating tools (assisting Field Market Access team to meet with targeted customers): customer-mediated formulary adherence initiatives, unbranded and disease state awareness tools and resources
- Manage agency and vendor relationships to develop promotional programs and tactics aligned with the payer/brand strategy
- Effectively manage budgets and project timelines
Education Qualifications (from an accredited college or university)
- Bachelor's Degree required
Experience Qualifications
- 4 or More Years overall related experience required
- Background in oncology (oral or IV) and/or orphan/rare disease preferred
- 4 or More Years in pharmaceutical / biotech payer related positions preferred
Travel
Ability to travel up to 20%. Overnight travel, domestic and international.
Daiichi Sankyo, Inc. is an equal opportunity/affirmative action employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
