Specialist, Digital Marketing

3 weeks ago

Houston, United States Norton Rose Fulbright Full time

Practice Group / Department:

Marketing, Digital

**Job Description**:
We are a global law firm with a powerful strategic focus and real momentum. Our industry-focused strategy is seeing us take on pioneering work in places that others have yet to reach. Our shared values define our culture and our workplace. You will find us to be unusually collegial, team-oriented, and ready to innovate. We work seamlessly across practices, offices and around the world. This elimination of boundaries has allowed us to evolve into a law firm that works as hard for its culture as it does for its clients.

Norton Rose Fulbright, an AmLaw top 15 firm and recipient of Energage’s 2024 Top Workplaces USA Award, is seeking a Specialist to work with our US Digital Marketing team.

Overview of the position

As part of the US Digital Marketing team, this high profile, US-facing role works with personnel and leadership across the United States to support day-to-day needs and strategic digital initiatives that drive digital leads, enhance brand profile, and increase revenue opportunities.

This role is an integral member of the team, owning initiatives and supporting those who advise on a broad range of digital assets and platforms. This team also advises department heads and team leaders, such as the Communications and Business Development team members as well as the firm departments such as People and Development and Legal Recruiting.

We aim to provide you with opportunities to develop your career, encouraging close cooperation and teamwork alongside our broader Marketing and Business Development team. This is an exciting opportunity to bring an innovative strategic approach to a nationally-recognized team at one of the world's largest law firms.

This position reports into the Senior Manager, Digital Marketing and is based in our US offices, with a strong preference for Houston. The role will require presence in office from time to time pursuant to the firm’s hybrid work policy. Overtime and flexibility in schedule may be required from time to time.

Responsibilities include but are not limited to:

- Support the go-to-market digital strategies for revenue generation, profile development and brand awareness of the business’s global strategy to meet KPIs outlined in the global business plan; track and report on progress of same
- Assist firm leadership and department heads in the development and execution of digital initiatives that create awareness of the firm’s strengths and brand
- Facilitate digital marketing campaigns by collaborating with project leads and the digital campaign manager to evaluate the opportunity, develop the strategic approach, deliver digital assets and report on digital analytics that lead to successful outcomes
- Liaise with global and regional brand, creative and digital team members to provide input on digital cross-sell opportunities and other priority projects to expand the portfolio of digital support provided
- Own external and internal event app support, coordination and delivery in collaboration with the in-house events team related to the promotion of the firm
- Work with our CI team to maintain awareness of client priorities, competitor activity and marketplace trends and provide insights that support digital activities
- Develop and maintain digital content for the firm to go-to-market efficiently and consistently, and in particular organizing and managing relevant digital content in collaboration with other Business Development, Marketing and Communications team members
- Provide input for brand positioning to convey consistent messages about our firm and ensure all marketing communications channels are exploited, including use of social media in consultation with business leaders and department heads
- Work with the global and US Information Technology team to identify, pursue and develop innovative digital opportunities
- Coordinate contributions and input into business development systems including our content management systems, intranets, Microsoft Teams and other digital repositories for holding all digital content such as videos, podcasts, blogs and thought leadership

Other duties

Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Skills and experience:

- 4 - 7 years of experience in a professional services marketing role
- Previous experience in legal digital marketing at a global law firm is a huge plus
- Confident, persuasive and assertive; capable of building trust amongst the partnership and wider stakeholder community
- Ability to synthesize complex information into compelling messages
- Proficient at issue-spotting, and possess a strong intellectual curiosity about the business of law and regulatory / industry trends in general
- An innovative problem solver who is detail-oriented and h

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