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Digital Marketing Specialist

4 months ago

Houston, United States Talascend Full time
Talascend is currently seeking a Digital Marketing Specialist for a contract opportunity located in Houston, TX.

Schedule: Hybrid 3x onsite in person Tuesday Wednesday Thursday

OVERVIEW:

Based on 6 months of employee leave timing we are looking for a skilled Digital Marketing Specialist to develop implement and manage digital marketing campaigns across various channels with a focus on email marketing and SEO. The ideal candidate will have a strong grasp of digital marketing tactics excellent analytical skills and a creative mindset. The Digital Marketing Specialist will play a key role in increasing brand preference driving website traffic and generating leads through effective online strategies.

PRIMARY RESPONSIBILITIES:
  • Develop and execute digital marketing campaigns to drive website traffic increase brand preference and generate leads.
  • Create emails campaigns from start to finish in collaboration with business owners copy writers visual designers and data teams.
  • Lead and manage end-to-end campaign processes including building designing testing and execution of campaigns.
  • Continuously optimize email content quality to improve opens clicks conversion or other relevant KPIs.
  • Conduct keyword research and SEO audits to optimize website content and improve search engine rankings.
  • Collaborate with content creators and web developers to implement SEO recommendations and integrate SEO best practices into website development and content creation processes.
  • Monitor and analyze campaign performance metrics including website traffic conversion rates and ROI and make data-driven recommendations for improvement.
  • Collaborate with cross-functional teams including marketing sales and external agencies to align digital marketing efforts with overall business objectives.
POSITION REQUIREMENTS:

The requirements listed below are representative of the qualifications necessary to perform the job.
  • Education: Bachelorrsquos Degree in Marketing Communications Computer Science Journalism or related field.
  • Experience: Three 3 years of full-time experience in marketing and search engine optimization in addition to education requirement.
  • Hands-on experience in marketing automation platforms Salesforce Marketing Cloud.
  • Detailed knowledge of email regulations best practices and compliance internationally in various regulatory regimes e.g. GDPR or CASL.
  • Knowledge of leading SEO/SEM in revenue driving eCommerce environments
  • Minimum of 2-3 years of experience in SEO roles with a proven track record of improving search engine rankings and driving organic traffic.
  • Proficiency in SEO tools and platforms including Google Analytics Google Search Console and SEO keyword research tools.
  • In-depth knowledge of technologies and processes to run search media campaigns including Facebook Ad Manager Google and Bing Ads.
  • Solid experience with web analytics and tagging platforms Adobe Suite.
  • Familiarity with web design and content management systems. Adobe is a plus.
  • Strong data analytics and problem-solving skills to make data-driven decisions and comprehensive analyses of program performance.
  • Solid understanding of web protocols web application architectures and frameworks.
  • Experience implementing HTML/CSS and Javascript.


We thank all applicants for their interest. However, only those qualified individuals who closely meet the qualifications of the position will be contacted. The details of the position are only a summary, other duties may be assigned as necessary.

Background Check and Drug Screen may be required.