Executive Director, Global Online
4 weeks ago
Le Labo fragrances was born in Grasse (France), raised in New York (USA) and offers artisanal genderless scented creations (fine perfumery, home fragrance as well as formulas for body, hair, and face). Le Labo stands for "the lab" in French: Each of our boutique’s function like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients in order to awaken their olfactory system and trigger emotions. We freshly hand-blend our fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client. Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company. We work with a community of craftspeople who shape our world: the flower harvesters, the local family farms, the candle hand-pourers, the reclaimed wood artisans, the lab technicians etc.
Joining Le Labo means joining a scented Revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches. Being able to nurture our "small" roots and artisanal ethos while scaling our actions to become "big" and reach more people is our current balancing act for which we need support. Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.
JOB SUMMARY
OVERVIEW OF PRIMARY RESPONSIBILITIES: STRATEGY & LEADERSHIP
- Responsible for execution of strategy of online and omni-channel in alignment with global brand strategy as defined by Global Brand President and overall performance of the online / omni business and all retailer web sites where Le Labo creations are sold, world-wide.
- Maintain a deep understanding of online business drivers and trends across global online markets and platforms, including both growth opportunities and gaps/risks; have deep understanding of online & omni-channel trends, trajectories, and innovation.
- Oversee Global Online P&L and have responsibility for global top line sales, operating metrics, key performance indices, and maintaining bottom line targets.
- Liaise with ELC online leadership in global and markets to ensure the alignment of Brand initiatives with overall ELC online strategy and initiatives.
- Champion the Le Labo strategy / model for Le Labo Online at all levels of the organization.
- Lead input into creative briefs for NPD, commercial innovation and BAU assets.
BUSINESS DEVELOPMENT
- Ensure 100% accuracy of product content and adherence to brand and business objectives.
- Partner with Leads team to ensure a consistent client experience regardless of shopping online or in-person, partnering with other groups to craft the right seamless experience for clients.
- Lead monthly business reviews with Regional Online teams and summarizing findings to Global Brand leadership - Lead on all things online data & analytics.
- Including recurring sales & traffic reporting, new dashboard and process development, and ad-hoc request to support specific business decisions.
- Prioritize process/system improvement of ways of working in organization as it relates to ELC and internally within Le Labo.
RETAILER.COM / 3PP
- Continue to evolve marketing tactics suited to this channel, while aligned with Brand approach.
- Optimize positioning, look, and feel for brand presence on any partner sites at all times.
- Optimize on site discovery and media tactics (with special focus on retailer media networks).
BRAND.COM & DTC-O
- Oversight of full global platform technology, including all partnerships with 3rd party vendors for certification, compliance, etc.
- Adhering to ELC and local rules.
- Leading optimization in site design and user experience to increase conversion rates and sales.
- Partner with global affiliates and ELC Online to build international sites, ensuring after launch helping them optimize their local operations, build new capabilities to align with global roll out, and to maintain the DTC-O model.
- Drive concept to implementation.
- Drive Online EDP Refills for Le Labo in partnership with commercial teams.
- Manage Global Concierge (client care), partnering closely with Education to provide service for clients as the central hub for Brand.
- Build, manage, and refine online assortment, price management and product/content story presentation partnering closely with marketing.
PEOPLE MANAGEMENT
- Oversees overall team of 15 souls, and is responsible for thoughtfully engaging the team in the strategic vision to gain support & buy-in.
- Lead, coach, and manage 3-5 direct reports; mentor teams that report to direct reports.
- Partner with wide range of team leaders, including Marketing, Finance, Supply Chain, Regional, etc.
CHAMPION AND STEWARD Le Labo VALUES
- Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission.
- Demonstrate kindness and respect, empathy,
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