Marketing Manager
2 weeks ago
**Position Overview**:
**Key Responsibilities**
- Social Media Mastery: Lead the management of our social media channels, particularly LinkedIn, crafting compelling content and strategies to engage our audience and drive brand awareness.
- PR & Thought Leadership: Drive our public relations efforts by drafting press releases, managing award submissions, and creating thought-provoking content that positions us as industry leaders.
- Content Ideation & Execution: Spearhead the ideation, creation, and execution of content marketing initiatives, including thought leadership content, articles, blogs, and whitepapers that resonate with our target audience.
- Campaign Collaboration: Collaborate closely with in-house or vendor teams to ideate, develop, and execute creative and paid media campaigns aligning with our business objectives.
- Strategic Innovator: Proactively generate and implement marketing strategies, leveraging your industry knowledge and fluency in marketing terminologies to accelerate our agency's growth.
**Desirable Skills and Qualities**:
- Analytical Skills: Ability to analyze marketing data, metrics, and KPIs to assess campaign performance and make data-driven decisions.
- Creativity: Strong creative thinking and problem-solving skills to develop innovative marketing strategies and campaigns.
- Project Management: Proven ability to manage multiple projects simultaneously, meet deadlines, and work efficiently under pressure.
- Adaptability: Flexibility to adapt to changing priorities and willingness to learn and implement new marketing techniques and technologies.
- Collaboration: Experience working collaboratively with cross-functional teams, external vendors, and agencies to achieve marketing goals.
- Attention to Detail: Strong attention to detail in all aspects of marketing campaigns, from content creation to campaign execution.
- Presentation Skills: Ability to present ideas, strategies, and campaign results effectively to stakeholders, clients, or team members.
**Requirements**:
- Bachelor's degree in marketing, Communications, or a related field.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).
- Experience in SEO/SEM principles, managing paid advertising campaigns, and optimizing online content.
- Knowledge of graphic design principles and experience working with design software (Adobe Creative Suite) is advantageous.
- Certifications or continued education in marketing-related fields are beneficial.
- A portfolio showcasing successful marketing campaigns, content creation, and thought leadership initiatives is highly valued.
**Benefits**:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Danbury, CT 06811
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