SVP Director of Brand

2 weeks ago

Danbury, United States Usb (Union Savings Bank) Full time

SVP Director of Brand & Innovation

Job Category: Executive

Requisition Number: SVPDI001857

Location:

Danbury, CT 06810, USA


Job Details

Description

The SVP Director of Brand and Innovation has oversight of Marketing, Digital Services, and Payment Services. This position has responsibility for an integrated team that seeks to leverage creativity and innovation to deliver a customer- centric approach in the development, delivery and sales of our products and services.

This position requires the individual to be forward thinking both strategically and operationally from a technology road map and positive customer outreach/impact standpoint. In conjunction with department leaders, spearhead automation and operational efficiency as the chief architect of innovative technology (systems, software & Artificial Intelligence -AI) and its integration into the Bank.

Digital Service Oversight

Provide management oversight to the Digital Services Unit which is responsible for all activities that help develop and deliver products, services and communications through electronic/online channels: online banking (USB online, Business Online, mobile banking, online account opening), digital media communications (ZIM screens, social media), ATM, USB website, SharePoint, and digital processes within the retail and business environment.

Payment Services Oversight

Provide management oversight to the Payment Services Unit which is responsible for the development, management and revenue stream of payment products, including credit cards, debit cards, merchant services, cash management, ACH, DDA and health savings accounts.

Business Intelligence Center Oversight

Provide management oversight to the Business Intelligence Center (BIC) Unit which is responsible for the infrastructure of the bank reporting technology.

Marketing Oversight

Provide management oversight to the Innovation Center's Director of Marketing who will act as the internal consultant for marketing efforts that support initiatives to drive growth across all product lines. Responsibilities include development, implementation and tracking of marketing campaigns including creative, trafficking, external partner coordination, reporting, production and media scheduling as well as monitoring expenses, budgets, and compliance.



Qualifications

Education

Required

Bachelors or equivalent work experience or better.

Preferred

Masters or better in Business Administration.

Experience

Required

10-15 years:

Marketing & Banking Experience

Preferred

5-7 years:

Digital Product Services Experience

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

We are an EOE. We value diversity.

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