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Product Marketing Manager, Retail

4 months ago

San Francisco Bay Area, United States Okta Full time

**Get to know Okta**

Okta is The World's Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences.

Join our team We're building a world where Identity belongs to you.

Come join the leader in identity, security and trust. You belong at Okta.

Okta's rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines.

This is a highly cross-functional role, working alongside our product, marketing, and go-to-market teams.

**Job Duties and Responsibilities**:

- Build the go-to-market playbook for healthcare industries by identifying key personas, sizing the market and understanding the competitive landscape
- Create industry-specific messaging and assets to articulate how Okta solutions address these industry business challenges
- Build the plan for industry vertical campaigns and support with compelling content across the marketing funnel
- Partner with industry experts in the field to create a repeatable model for customer engagement across the sales lifecycle
- Partner with enablement to drive the industry playbook across the various sales roles, from SDR to account executives and sales engineers
- Represent the voice of the customer to align internal product and partner roadmaps with industry's needs
- Be the public face of healthcare thought leadership at virtual events and demand gen activities such as webinars

**Minimum Knowledge, Skills, and Abilities**:
Required:

- 5+ years of product marketing, solutions marketing, or experience with IT products in the healthcare industry
- Proven track record of marketing or selling to business decision makers within large organizations
- Strong written and verbal communication as well as presentation skills
- Ability to drive complex, cross-functional projects without a proven playbook
- Understanding of technical challenges within healthcare organizations, including an understanding of their business goals

LI-Remote

**What you can look forward to as an Full-Time Okta employee**
- Amazing Benefits
- Making Social Impact
- Fostering Diversity, Equity, Inclusion and Belonging at Okta