Paid Media Strategist

3 weeks ago


Phoenix, United States V Digital Services Full time

The Paid Media Specialist is responsible for understanding basic strategies for all aspects of executing clients’ paid media campaigns, including Google AdWords.
- tier level paid media accounts directly with account managers & your pod lead.

Daily Responsibilities

Manage and perform daily account responsibilities associated with Google AdWords.

Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

Maintain and monitor keywords, bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

Provide creative copy suggestions and graphical ad templates.

Manage Display network placement lists on AdWords.

Perform daily redflag monitoring for impressions, conversions, & budget pacing.

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

Perform AdHoc support requests

Keep pace with search engine and PPC industry trends and developments.

Actively manage digital media paid search campaigns to the clients’ weekly and monthly budget goals.

Communicate with client services, sales reps and clients on all elements of the campaign, including performance, project status and client goals.

Acts as a positive example of Company Culture, staying on top of daily work and following process

Desired experience:
Minimum 2 yeas of experience in dedicated paid search digital marketing media preferably with Agency experience

Experience with PPC, bid monitoring and adjustment of paid search digital media campaigns across multiple sites, defining terms and writing effective copy, highly relevant and targeted to clients' products and/or services.

Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics

Very strong client -facing experience with direct responsibilities including regular reporting, collaborative strategic planning, performance management, clear & concise communication skills, both verbal and written & strong presentation skills

Google Certified.

Strong Excel skills

Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.

Demonstrated analytical skills.

Strong verbal and written communication skills.

Detail-oriented and organized.

Self-Motivated and an Independent Problem Solver

Personally accountable and a high degree of personal pride in achievement

Pay: From $50,000.00 per year

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance

Ability to Relocate:

- Phoenix, AZ 85034: Relocate before starting work (preferred)

Work Location: Hybrid remote in Phoenix, AZ 85034



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