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Digital Content and Strategy Coordinator

4 months ago

New York, United States Cella Full time

**Location: New York, New York**
**Job Type: Contract**
**Compensation Range: $22 - 27 per hour**

Our client's Ad Sales division is seeking a dynamic** Digital Content and Strategy Coordinator** to join their Creative Strategy team

This highly collaborative and visible role will support the Senior Manager in driving digital initiatives across pivotal websites. You will ensure consistency in copy and design elements across site messaging, aligning them with sales priorities, key business objectives, and evolving brand guidelines. With a primary focus on B2B initiatives, you will actively contribute to the execution of digital strategies, assist in managing website content, and ensure a seamless online experience for audiences.

**Responsibilities**:
Website Management
- Update and maintain the Together Site using WordPress, our content management system (CMS); requires light HTML + CSS coding, asset updates, and general upkeep.
- Coordinate with internal teams to gather content assets for website updates, press announcements, case studies, and digital campaigns.
- Collaborate with media agencies on SEO best practices to improve website visibility and organic search rankings.
- Ensure website functionality and raise any technical issues to the developer team to help troubleshoot.
- Monitor website performance metrics and provide regular reports on key indicators such as traffic, engagement, and conversions.
- Conduct audits of the website to identify areas for improvement and optimization.
- Collaborate with designers and developers to implement user interface enhancements and website redesigns.
- Assist the Senior Manager in the creation and scheduling of digital marketing campaigns across various channels.

Digital Analytics and Reporting
- Utilize web analytics tools such as Google Analytics to track website performance and user behavior.
- Stay updated on industry trends and best practices in digital marketing and website management.
- Synthesize and analyze numbers into comprehensible learnings beyond pulling reports.

Administrative Tasks
- Manage administrative tasks for 2 VPs (schedules, meeting coordination, travel, etc.) as well as assist with scheduling for the rest of the team.

**Qualifications**:

- Experience level: Entry Level
- Preferred Majors: Advertising, Broadcast Journalism, Communications, Digital/New Media, Graphic Design, Journalism, or Marketing.
- Proficiency with Content Management Systems (CMS) such as WordPress or Drupal.
- Basic understanding and experience in HTML and CSS (preferred).
- Basic understanding and experience in Adobe Photoshop and additional products within the Adobe Suite.
- Proficiency in Microsoft Suite.
- Strong organizational and time management skills.
- Analytical nature with a willingness to raise questions and input new ideas or observations.
- Strong eye for design and good judgement on user experience.
- Collaborative spirit and adaptability to quickly pivot in tasks.
- Proactive in learning new skills through individual research and provided resources.

JOBID: 1053831
LI-CELLA
LI-SA1
PL

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Applications accepted on ongoing basis until filled.