Ecommerce Marketing Manager

3 weeks ago

Malvern, United States The Institutes Full time

**About The Institutes**

**eCommerce Marketing Manager**

The Institutes Knowledge Group eCommerce Manager is responsible for developing, implementing, and maintaining web-based marketing programs in alignment with our digital marketing strategy and in support of growing our eCommerce platform. This role is responsible for the overall eCommerce experience, including user experience, lead generation, testing, on-site search and return on eCommerce investments. As a shared service, this includes collaborating with stakeholders across the enterprise to ensure that our eCommerce platform is a lead generator, drives organic traffic, clearly delivers our brand message(s), reflects our integrated marketing programs and delivers a high-quality user experience. Additionally, the eCommerce Manager works closely with the technical team to maintain site standards with regard to Drupal web development and ADA compliance.

**What You’ll Do**:

- Oversees day-to-day website operations for The Institutes core business unit, including website communications strategy, web governance, product placements, writing/editing/proofing content, and updating site assets.
- Helps plan and implement digital merchandising strategies and promotional programs to engage audiences and drive conversions.
- Works closely with the Director of eCommerce to design and implement lead generation approaches; continually optimize approaches and feature areas/offerings.
- Works closely with the Web Analytics Manager to assess and improve website search engine optimization (SEO) results and implement SEO best practices, specifically through content maintenance, development, and optimizations.
- Evaluates web traffic and site metrics to help measure and inform web update decisions and strategies with a focus on improving the user experience based on established personas; advise stakeholders on UX best practices and approaches.
- Collaborates with IT colleagues to manage and troubleshoot technical issues.
- Ensures full compliance on all website and related web properties with all laws and regulations.
- Regularly reviews monitoring reports and conduct audits to improve content, site architecture and site functionality; this includes monitoring trends in web best practices, new online platforms and making recommendations on use of new tools.
- Monitors current industry trends to develop guidelines and best practices in web and digital systems.
- Works closely with the Director of eCommerce and the eCommerce Web Analytics Manager on web personalization, A/B testing and conversion rate optimization strategies and implementations.

**Other Requirements/Responsibilities**
- Closely coordinates activity with marketing counterparts and other departments.
- Serve on cross functional teams on an ongoing basis.
- Performs other duties as assigned.

**Required Competencies**
- Technical Knowledge: Demonstrates technical proficiency in areas of responsibility. Ensures the appropriately applied procedures, requirements, regulations, or policies related to specialized areas of expertise in the production of outputs or results.
- Collaboration: Experience working in a team-oriented, collaborative environment. Exceptional interpersonal skills, with a focus on rapport-building, listening, and questioning skills.
- Communication: Exceptional oral and written communication skills and ability to communicate throughout all levels of the organization, both internally and externally. Ability to present information and respond to questions professionally and effectively, conversationally and in written communications.
- Creativity and Innovation: Ability to think strategically and identify problems and logically generate ideas in approaching resolution.
- Decision maker: Ability to generate and evaluate alternatives prior to making a decision while also considering the risks associated with each option and selecting the option which has the best balance of risk and reward. Evaluates the effectiveness of decisions after they have been made.
- Critical Thinking: Able to identify, observe, and analyze a problem. Thinks objectively and identifies ways to create a solution based on the facts collected.
- Project management: Manages resources to bring about the successful completion of a specific project. This can include initiating, planning, executing, controlling, and closing the project either independently or within a team.

**What We’re Looking For**:

- Bachelor's degree required.
- Minimum of 5+ years' eCommerce and digital merchandising experience.
- Strong knowledge of ADA compliance; certification in ADA compliance preferred.
- Experience building websites using a Content Management System (Drupal preferred).
- Knowledge of front-end technologies such as HTML, CSS, JS, Semantic Markup; and back-end technologies such as PHP and MySQL.
- Proficient with Google Analytics and AdWords reporting.
- Demonstrated ability to work in a fast paced, cross-departmental environme

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