Marketing Analytics Lead

2 months ago

Malvern, United States Vanguard Full time

Exciting opportunity to join Personal Investor CDAO's Growth team.
- This position focuses on data and analytic support for Personal Investor Marketing Ops.
- Serve as the Analytic Lead on a multidisciplinary Marketing team, partnering with Marketing Product Owners, Engagement Strategists, Campaign Operations Specialists and more. Serve as their strategic analytic partner who can lead experimentation design, complex value calculations and results analysis/insights.
- You will focus on one of Personal Investor Marketing’s Families. Ex: Advice Growth, Advice Engagement, Investment Product, Client Experience Alpha, Wealth Management.
- You will own analytic support for your Family throughout campaign cycles, including business planning, campaign launch support, feedback loop and campaign optimization.
- Gather and evaluate data from multiple sources to extract trends and business insights, translating findings into clear, compelling, and actionable narratives.
- Our practice includes deep data investigation, audience identification, segmentation, profiling, opportunity sizing, client behavior analytics, targeting, experimental design, forecasting and treatment results attribution and measurement.
- You will enjoy and contribute to an exceptionally supportive team of data analysts and leaders. We’re committed to knowledge sharing, local enablement and team care.

**Core Responsibilities**

1. Engages with internal partners to understand business strategy, questions and goals. Brings structure to business requests, translates requirements into an analytical project approach, and leads complex projects through completion. Delegates tasks and provides tactical and strategic guidance to peers. Serves as the analytics expert on cross-functional teams for large strategic initiatives.

2. Acquires and compiles structured and unstructured data and verifies its quality, accuracy and reasonableness.

3. Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.

4. Prepares and delivers expert level visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for business partners to implement.

5. Develops, owns and manages recurring analytic or reporting processes.

6. Actively develops the analytics community at Vanguard by mentoring, coaching and connecting others with resources and training. Participates and presents during scheduled analytics seminars.

7. Participates in special projects and performs other duties as assigned.

**Qualifications**
- Minimum of five years related work experience.
- Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.
- Bring your passion for data discovery, investigation and visualization
- SQL, Python, PySpark, Tableau skills/experience preferred
- Adobe Analytics, experimental design skills/experience a plus

**Special Factors**

**Sponsorship**

Vanguard is not offering visa sponsorship for this position.

**About Vanguard**

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose - and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

**Inclusion Statement**

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

**How We Work**

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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