Marketing Manager, Specialist

4 weeks ago

Malvern, United States The Vanguard Group Full time

Vanguard’s Global Brand team is responsible for defining and telling Vanguard’s story in ways that set us apart and inspire action. We’re currently look for a Brand Marketing Strategist to join the Brand Strategy & Insights team. This person will help develop strategy and messaging for enterprise-wide brand and product marketing campaigns, as well as contribute heavily to the knowledge and insights platforms created within the Brand Strategy & Insights team. We’re looking for someone who will contribute to our culture of creative excellence and effectiveness, through deeper understanding of our target audiences, cohesive analysis of our competitive landscape, a passion for bringing new ideas to life across all lines of business. This person will be a part of the team that strengthens and evolves Vanguard’s brand in the industry, through consistent objectives, focused messaging, and inspirational creative briefs. In this role, you will: Identify and help solve complex business problems through branding and marketing. Collaborate in depth with partners in brand activation, media, research and line of business marketing partners. Support strategy and creative brief development for enterprise-wide brand marketing campaigns. Use strong writing and analytical skills to distill primary and secondary research into discernible trends and opportunities. Promote knowledge and information across internal marketing teams, writing and delivering presentations with key insights and actionable implications about our business, clients and prospects. Help build a vision for audience and competitive knowledge, both in compiling resources and making that knowledge accessible across Vanguard. What it takes: Minimum 5 years related work experience in a marketing/branding organization Undergraduate degree in marketing, communications or equivalent experience. You’ve already proven yourself in the following areas: Hands-on experience in business, brand and consumer analysis and synthesis Strong communication skills in a professional context Effective stakeholder management (internal partners and external vendors) Attention to detail and ability to manage multiple workstreams and stakeholders An innate sense of curiosity and drive, both for our industry and the science and creativity of marketing Passion for identifying and inspiring the use of creativity to solve business challenges You’ve demonstrated potential in the following areas : Understanding of the financial services industry Comfort in navigating research and industry resources Distilling large amounts of information into a concise, actionable narrative Interest in the use of creativity to build brand and drive business results Key Tasks & Responsibilities: Conduct and present analyses and contribute to the Brand Team’s tentpole reports and workshops, including audience deep dives and competitive landscape reports. Continuously monitor industry and competitor developments to inform our own brand positioning, messaging, and media tactics. Support Brand Strategy team across all projects with Brand Activation and Investment Marketing teams, ensuring that advertising and marketing briefs (and materials) are single-minded and aligned to audience needs. Maintain a robust set of vendor/partner tools and resources (including OWL, Our Wisdom Library) that help us better understand our category, our customers, and our competitors. Partially own the product experience and roadmap for disseminating that knowledge across the enterprise in efficient and valuable ways. Drive the development of continuous feedback to improve our vendor/partner knowledge database. Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position.

About Vanguard We are Vanguard. Together, we’re changing the way the world invests. For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you

can

get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you. We want to make success accessible to everyone. This is our opportunity. Let’s make it count. Inclusion Statement Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.” We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values. When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose. Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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