Campaign Manager, Customer Upsell

4 weeks ago

Scottsdale, United States Nextiva Full time

**Redefine the future of customer experiences. One conversation at a time.**:
We're changing the game with a first-of-its-kind, conversation-centric platform that unifies team collaboration and customer experience in one place. Powered by AI, built by amazing humans.

Our culture is forward-thinking, customer-obsessed and built on an unwavering belief that connection fuels business and life; connections to our customers with our signature Amazing Service®, our products and services, and most importantly, each other. Since 2008, 100,000+ companies and 1M+ users rely on Nextiva for customer and team communication.

If you're ready to collaborate and create with amazing people, let your personality shine and be on the frontlines of helping businesses deliver amazing experiences, you're in the right place.

**Build Amazing - Deliver Amazing - Live Amazing - Be Amazing**:
**Responsibilities**:

- Develop and execute comprehensive marketing strategies to identify and engage high-value accounts, to drive upsell and cross-sell opportunities.
- Collaborate with the product marketing team to create compelling mid-funnel messages and touchpoints, to increase funnel velocity and conversions.
- Build customer target lists and personas, using multiple data sources and sales and marketing tools to build clusters and identify and target new contacts.
- Collaborate closely with customer account managers to identify key accounts, understand their business needs, and develop personalized marketing plans and initiatives.
- Leverage customer data, insights, to deliver hyper-targeted messaging, content, and campaigns.
- Implement marketing automation workflows, personalized nurture tracks, and targeted advertising campaigns to engage decision-makers and influencers within target accounts.
- Monitor and analyze key performance metrics, including account engagement, pipeline growth, upsell/cross-sell conversion rates, and revenue impact, to measure the effectiveness of initiatives and optimize strategies.
- Drive in product messages, including product notifications, promos, upsell / cross-sell messages, events and company news.

**Requirements**:

- 8+ years experience driving up-sell and cross-sell programs from conception through implementation. Preferably in enterprise B2B SaaS.
- Strong, demonstrable experience creating and executing marketing campaigns and programs that drive customer engagement.
- Experience analyzing multiple data sources to tell a compelling, market driven story
- Go-getter with the mindset to take ownership and drive results.
- Strong internal communication and cross-functional coordination skills.

**Nextiva Core Competencies / DNA**:
**Compensation, Rewards & Benefits**:
Nextiva provides a comprehensive employee benefits package that includes medical (including supplemental plans for accident, hospitalization and critical illness), telemedicine, dental, vision, disability, life insurance, legal assistance, an Employee Assistance Plan, paid parental bonding leave, PTO for hourly employees and Flexible Time Off (FTO) for salaried employees, an employee long-term savings plan (401k) through Fidelity with Nextiva matching, comprehensive employee wellness programs and loads of learning and development opportunities which are coupled with career paths to last a lifetime.

Established in 2008 and headquartered in Scottsdale, Arizona, Nextiva secured $200M from Goldman Sachs in late 2021, valuing the company at $2.7B.To check out what's going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog.
- Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. _Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit _USCIS_.

LI-MS1 #LI-Hybrid

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