Digital Marketing Analyst

3 weeks ago

Washington, United States US Commerce, International Trade Administration Full time

**Duties**:
As a Digital Marketing Analyst, you will perform the following duties:

- Develops strategic communication and outreach plans using web-based content.
- Utilizes digital analytics search engine optimization data and metrics to maximize the effectiveness of digital content and communications to improve user experience and online program service delivery.
- Develops key customer experience metrics and KPIs, measuring and reporting content performance, optimizing content, supporting and training on editorial best practices for online digital content

**This Job Opportunity Announcement may be used to fill other Digital Marketing Analyst GS-0301-13 positions within the Department of Commerce in the same geographical location with the same qualifications and specialized experience.**

**Requirements**:
**Conditions of Employment**:

- You must successfully pass a background investigation. This may include a credit check, a review of financial issues, as well as certain criminal offenses and illegal use of possession of drugs.
- A probationary period may be required.
- All Federal employees are required to have Federal salary payments made by direct deposit to a financial institution of their choosing.
- Drug Test Required: No
- License required: No
- Pre-employment physical required: No
- Bargaining Unit Position: No
- Confidential Financial Disclosure Report (OGE form 450): No
- Permanent Change of Duty Station (PCS) Expense: will not be paid

**Qualifications**:
Applicants must possess one year of specialized experience equivalent in difficulty and responsibility to the next lower grade level in the Federal Service. Specialized experience is experience that has equipped the applicant with the particular competencies/knowledge, skills and abilities to successfully perform the duties of the position. This experience need not have been in the federal government.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations e.g., professional; philanthropic, religious; spiritual; community, student, social). Volunteer work helps build critical competencies; knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

To qualify at the GS-13 level:
**SPECIALIZED EXPERIENCE**:You must possess one full year (52 weeks) of specialized experience equivalent to the GS-12 level in the Federal service. Specialized experience is defined as:

- Collecting, analyzing and presenting web analytics data to enhance and maintain customer acquisition, retention and activity; and
- Performing quality assurance on large websites to improve interactions and communication with the users or customers.

**Education**:
There is no positive education requirement for this position.

**Additional information**:

- Veterans Recruitment Act (VRA)
- Veterans Employment Opportunities Act (VEOA)
- 30% or more disabled veterans
- Persons with disabilities
- Career Transition Assistance Plan (CTAP)
- Interagency Career Transition Assistance Plan (ICTAP)

**CTAP** applicants MUST submit the following documents:

- A copy of your specific RIF notice; notice of proposed removal for failure to relocate; a Certificate of Expected Separation (CES); or certification that you are in a surplus organization or occupation (this could be a position abolishment letter, a notice eligibility for discontinued service retirement, or similar notice).
- A copy of your SF-50 "Notification of Personnel Action", noting current position, grade level, and duty location;
- A copy of your latest performance appraisal including your rating; and
- Any documentation from your agency that shows your current promotion potential.

**ICTAP** applicants MUST submit the following documents:

- A copy of your RIF separation notice; notice of proposed removal for failure to relocate; notice of disability annuity termination; certification from your former agency that it cannot place you after your recovery from a compensable injury; or certification from the National Guard Bureau or Military Department that you are eligible for disability retirement;
- A copy of your SF-50 "Notification of Personnel Action" documenting your RIF separation, noting your positions, grade level, and duty location, and/or Agency certification of inability to place you through RPL, etc;
- A copy of your latest performance appraisal including your rating; and
- Any documentation from your agency that shows your current promotion potential.

**Current or Former Political Appointees**:The Office of Personnel Management (OPM) must authorize employment offers made to current or former political appointees. If you are currently, or have been within the last 5 years, a political Schedule A, Schedule C, Non-career SES, or Presidential Appointee employee in

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