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Digital Marketing Associate, Performance
3 months ago
Ref #:
5581545
Department:
Marketing
City:
New York
State/Province:
New York
Country:
United States
**Pay Range**: The pay range for this job is $70000 - $85000 annually; actual pay is dependent on experience and geographic location.
**Benefits**:Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation, where applicable, and varied learning opportunities.
Pay Range Max
85000
Pay Range Min
70000
Company Description
- Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
- At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.Position Overview
Essential Duties & Responsibilities
- Assist in the management of performance media channels, inclusive of Paid Search, PLAs, and affiliates.
- Maintain ongoing daily / weekly / monthly reporting and formulate insights based on performance data and channel trends.
- Ongoing monitoring of performance to plan across business and customer KPI’s.
- Develop a deep understanding of various reporting and ad serving tools, such as, Omniture, DCM, Social ad serving, etc.
- Manage and optimize product feeds for various search and social channels, including Google Shopping, Facebook, Snapchat, and more.
- Manage and build strong relationships with internal stakeholders (Site Operations, Site Content, Merchandising, Creative, Project Management, Finance, CIX, etc.), media agency teams, and vendors.
- Track budget for all initiatives, including estimates, invoices, and compiled media asks across the region.
- integrated digital marketing campaigns across key marketing initiatives, campaign launches and product-driven stories.
- Stay current and knowledgeable on new developments, trends, and technologies in the digital marketing and paid media space.
Experience, Skills & Knowledge
- 3+ years of experience in customer-driven Digital Marketing, with demonstrated experience managing and optimizing Paid Search, PLAs, and Affiliate advertising campaigns via native and managed platforms.
- Prior e-commerce, retail or agency experience a plus.
- Comfort with product feed management & optimization
- Strong analytical and Excel skills with the ability to quickly isolate data and insights.
- Familiarity of various reporting and ad serving tools.
- Demonstrated experience of digital targeting and segmentation strategies and capabilities.
- Proactive team player and self-starter, with the ability to communicate and collaborate well among cross-functional teams.
- Exceptional organization, interpersonal and project management skills; ability to work in a deadline-driven environment and adapt to ever-changing scenarios.
- Strong follow through with attention to detail; willingness to be hands-on and enthusiastic to drive results. Exemplary written and oral communication and presentation skills, with an eye for visual data storytelling.
- Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
