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Vp Agency Partnerships, Indies
3 months ago
**Location**: New York
**THE OPPORTUNITY**
We’re MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better.
We are seeking a dynamic and strategic Vice President of Independent Agency Partnerships to drive the growth and expansion of our partnerships with independent advertising agencies. Reporting to the SVP Strategic Partnerships the VP of Independent Agency Partnerships will be responsible for developing and executing a comprehensive partnership strategy to enhance our market presence, drive revenue growth, and strengthen relationships with key agency partners.
**WHO YOU ARE**
**YOUR PERSONALITY**
We love different personalities at MiQ and strive to build teams constructed with diverse backgrounds and inclusive points of view. That said, we firmly believe that our values bring us together and we look for people who align with our values below.
- Passion - We love and live what we do.
- Determination - We always find a way to ‘figure it out’.
- Unity - We hold each other accountable. We win and lose as a team.
- Agility - We anticipate the unexpected, embrace and adapt to change.
- Courage - We dare to think unconventionally.
**WHAT YOU’LL BE DOING
You’ll bring independent agency specialization to our teams and will have the chance to:
Develop and implement a strategic partnership plan focused on cultivating and nurturing relationships with independent advertising agencies to revenue growth and market expansion via committed spend agreements.
Identify and prioritize target independent agencies based on their potential to drive business growth and strategic alignment with our company's objectives.
Lead the negotiation and execution of partnership agreements, ensuring mutually beneficial terms and conditions that align with our company's goals and objectives.
Collaborate cross-functionally with internal teams, including sales, marketing, product, and operations, to develop tailored solutions and initiatives that meet the unique needs and requirements of our agency partners.
Act as a trusted advisor and strategic partner to independent agencies, providing expert guidance and support to help them maximize the value of our solutions and drive success for their clients.
Serve as the primary point of contact for key agency partners, building strong and lasting relationships through regular communication, engagement, and collaboration.
Partner with the sales and commercial org to maximize the activation and actualization of partnership agreements.Monitor market trends, competitive dynamics, and industry developments to identify new opportunities for partnership expansion and innovation.
Develop and maintain a deep understanding of our company's products, services, and technology solutions, as well as the broader adtech media landscape, to effectively articulate value propositions and drive adoption among agency partners.
Partner with go-to-market functions to develop best in class tailored collateral, events and other marketing activations for independent agency leaders and teams.
- Track and analyze key performance metrics and KPIs to measure the success and impact of partnership initiatives, and provide regular reporting and insights to senior leadership.
**YOUR QUALIFICATIONS**
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
- Proven track record of at least 12 years in sales, biz dev, or strategic partnership development and management within the media and Adtech industry, with a focus on independent agency experience.
- Strong network and existing relationships with key players in Independent Agencies.
- Strategic thinker with a deep understanding of market dynamics, trends, and competitive landscape.
- Analytical mindset and proficiency in using data to drive decisions.
- Strong collaborative nature and ability to work across the gray with multiple business partners to drive strategic initiatives forward.h
- Highly self-aware, analytical, and committed to continuous self-development.
- Advanced understanding of digital advertising technologies, platforms, and ecosystems, with the ability to articulate technical concepts and solutions to non-technical audiences.
- Excellent communication, negotiation, and relationship-building skills, with the ability to influence and collaborate effectively with internal and external stakeholders at all levels.
- Strategic thinker with a results-oriented mindset, entrepreneurial spirit, and ability to thrive in a fast-paced, dynamic environment.
- Demonstrated leadership capabilities, including experience in a matrixed org and working successfully as an influencer and driving alignment towards common goals and objectives.
**WHO WE ARE**
We’re MiQ, a programmatic media partner for marketers and agencies. We connect
