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Technology Strategy Director
3 months ago
**Company Description**
Merkle is a data-driven, technology-enabled, global performance marketing agency with a 32-year track record of assisting the world's top brands in crafting personalized experiences at every phase of the customer life cycle. Fortune 1,000 companies and leading nonprofit organizations have collaborated with us to develop and optimize the value of their customer portfolios.
As our Technology Strategy Director you will work in a remote setting and report into the Senior Director/ VP, Technology Strategy, in addition to partnering with other senior leaders, analysts and managers on each project.
You will be called to master our frameworks and develop a deep understanding of how the entire marketing technology stack comes together to enable our client's vision.
**Key Responsibilities**
- Provide expertise, vendor knowledge, and industry best practices across digital technology components including:
- Identity Resolution
- Data Management and Architecture
- Analytics/ Measurement & Reporting
- Artificial Intelligence and Modeling
- Audience Management
- Testing and Optimization
- Content Management and Delivery
- Channel Personalization
- Demand Generation
- AdTech
**_ You will..._**
- Connect technology capability challenges or goals to business needs and build compelling stories to explain value to our clients
- Build relationships and manage client expectations by facilitating and driving client meetings and discussions
- Lead daily delivery efforts partnering with the engagement team members to complete materials in PowerPoint, excel, and Lucidchart.
- Bring an industry-leading perspective / POV about key areas of the customer experience technology stack and create expertise
- Provide opinions and recommendations in all manner of marketing-related technology use cases
- Lead consulting engagements by building the storytelling and developing recommendations for how to best leverage information and technology to drive programs across all channels and media
- Direct and manage consulting analysts to guide work product development, coach on presentation and storytellng skills, and educate on technology capabilities
- Leverage existing frameworks and gather key assets and materials
- Own internal initiatives to improve the offerings and capabilities of the overall team including bringing new consulting engagements to leadership for consideration
- Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences
- Supoprt business development opportunities across verticals as a technology strategy SME or finding opportunities within existing clients
**Qualifications**
- Minimum 10 years experience in consulting within technology or marketing
- _ OR_ 10+ years of experience working in a digital agency operating marketing technology in a specific field
- Experience throughout career with Customer Relationship Marketing (CRM) technical concepts, customer experience technology, including loyalty, service, commerce, content, analytics and cloud technologies
- Expert knowledge in a focused capability and/or capabilities around relational databases, customer data integration, analytic modeling, campaign management, content management, commerce, loyalty, messaging, service and business intelligence systems
- Experience managing people and leading a cross-functional team
- Proficiency with full Microsoft suite of products _and _Lucidchart, Miro and Vizio
- Bachelor's degree from an accredited college/university
- Deep knowledge on how technology ecosystems work and how they are implemented to be used by marketing/business teams, including platforms such as:
- This should include major requirements for successful implementation and the problems a technology is built to resolve.
- It may also include an understanding of different vendors for a technology and how they each provide unique solutions in the larger marketplace for the technology
- Success in leading consulting work for clients and providing presentations and deliverables to a client
- Travel for clients is typically up to 25%_
**Additional Information**
The anticipated salary range for this position is $113,000 - $182,850 / year.
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**About dentsu**
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent
