Local Marketing Account Executive

3 weeks ago

Columbia, United States Cumulus Media Full time

**C**UMULUS MEDIA | Columbia, SC** is seeking a talented and dynamic **Local Marketing Account Executive** who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional.

**CUMULUS | Columbia, SC **currently features 5 stations in the Columbia area and surrounding counties. Our stations include: 107.5 WNKT-FM The Game - Home of Gamecock Sports, B106.7 WTCB-FM Adult Contemporary, KISS 103.1 WLXC Urban Adult Contemporary, 98.5 WOMG Columbia’s Classic Hits, and ESPN - WISW 1320 Sports Talk. The cluster of 5 stations reaches thousands of listeners on a daily basis.

The Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.

**Key Responsibilities**:

- Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
- Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
- Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
- Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
- Think creatively and generate original ideas

Job Requirements:
**Qualifications**:

- Proficient in Microsoft Office suite, social networking platforms and CRM tools
- Excellent communication skills
- Experience developing new business relationships in an outside sales role
- Excellent presenter to clients of sales opportunities and post-sale successes
- Strong understanding of lead generation and ability to connect with viable prospects
- Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
- Positive attitude with the willingness to get beyond comfort zone to grow professionally
- High energy and passion for the job
- Flexible and creative
- Digitally savvy
- Entry Level to 2+ years in Sales background preferred
- Bachelor's Degree in Business, Marketing or related field is preferred

**What we offer**:

- Commission-based organization with uncapped earning potential
- Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K to plan for the long-term
- Paid Vacation & Holidays

For immediate consideration, please visit

For more information about CUMULUS MEDIA, visit our website at:
** CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).**

**Job Snapshot**:
**Employee Type**: Full-Time

**Location**: Columbia, SC (Onsite)

**Job Type**: Media - Journalism - Newspaper

**Experience**: Not Specified

**Date Posted**: 04/26/2024

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