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Hospice Community Liaison
3 months ago
Absolute Hospice Agency, LLC. is currently looking for a **Community Liaison** to join our ever expanding team of Healthcare Professionals in the field of Hospice
**JOB DESCRIPTION SUMMARY**
Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, and responding to customer requests and concerns.
**ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES**
1. Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
2. Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
3. Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
4. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
5. Employs marketing and promotional initiatives to achieve budgetary volume projections.
6. Establishes and maintains positive working relationships with current and potential referral and payer sources.
7. Builds and monitors community, customer, payer and patient perceptions of PRN Hospice as a high-quality provider of services.
9. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
10. Maintains comprehensive working knowledge of PRN Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
11. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
12. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by PRN Hospice.
13. Monitors and reports cost effectiveness of marketing efforts.
**POSITION QUALIFICATIONS**
1. Bachelor’s degree in Marketing, Business Administration, or related field, Master’s Degree _preferred_.
2. At least two years experience in health care marketing management preferably in Hospice Care operations.
3. Demonstrated ability to supervise and direct professional and administrative personnel.
4. Ability to market aggressively and deal tactfully with customers and the community.
5. Knowledge of corporate business management.
6. Demonstrates good communications skills, negotiation skills, and public relations skills.
7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
**Job Types**: Full-time, Part-time
**Job Types**: Full-time, Part-time
Pay: $130,000.00 - $230,000.00 per year
**Experience**:
- Hospice care: 1 year (required)
Work Location: On the road
